Is Hiring A Cape Town Self Catering Agency A No-Brainer? You Decide.
Do you want to control or unhassle your Airbnb?
“Why was the control freak always carrying a ruler? Because he wanted to measure his own control.”
This joke highlights the idea that some Airbnb owners who like to be in control might be overdoing it a bit. In the context of hiring a self catering agency, it could be interpreted as a homeowner who wants to have complete control over their vacation rental, but ultimately realizes that they need the help of a professional to truly succeed.
Can You Handle Everything Yourself?
As a homeowner, you might think that you can handle everything yourself when it comes to renting out your property as a short-term vacation rental. But trust us, there are plenty of good reasons to consider hiring a self catering agency. Sure, you might have to pay commission, but in the end it can actually end up earning you more money. And let’s be real, who doesn’t want to make more money while doing less?
Here are 6 reasons why a self catering agency is worth considering:
- They can generate more income: At CapeHolidays.info, we’ve seen firsthand that a good agency can actually generate more income for a homeowner than they could on their own. We have experience marketing and managing 35 homes and counting (from 2009), so we know what works and what doesn’t. As a homeowner, you may only have one property and learn slowly through trial and error.
- Differentiation and Professional photos make a difference: This might seem like a small thing, but professional photos can actually increase your bookings by up to 20%. And no, they don’t have to create an “expectation” that you can’t meet. Professional photos simply show your guests that you respect them and their vacation experience. Not even to mention the 13 differentiators we identified. You can even double your income by being clever.
- Time! Time: To talk to guest, to humor them is easy. What happens when the stuff hit the fan? Do you have the time to respond immediately 24 hours/7/365?
- Expertise with Airbnb maximising annual income: Let’s face it, Airbnb can be tricky to navigate if you’re not familiar with how it works. An agency that knows their stuff can help you get the most out of this platform and maximize your bookings.
- 1) Let me ask you two questions? Do you know the your average lead time to book (LTB)? Do you know if it’s good or bad? Do you know how LTB can tell you if you are a wower or a dragger (read the differentiating article I shared above)?
- 2) Do you care about occupancy? Is your occupancy 85%, more or less? I bet you are less. We may just increase your occupancy by what commission we take and still beat your annual income. Do you measure success with with setting high rates? Do you realise guests are the only judge of value? How much money do you drop in the sea because of unoccupied days and weeks flowing by? Do you use supply and demand to maximise your annual income?
- Collecting reviews and testimonials: Good reviews and testimonials are crucial for building trust with potential guests. As an agency, we know how to collect them and use them to our advantage. Do you realise there is nearly direct relationship between occupancy, income and occupancy? If you give me your average daily rate and number of reviews I can tell your annual income? Are you using everyday people to host your guest? Do you ask for reviews? Do you let your guest know you expect 5 star reviews? If now, why not?
Answer these question and tell me if you believe a Cape Town 5 star SuperHost Airbnb agency can generate more per annum that you can?
So if you’re still on the fence about hiring a self catering agency, consider these points. Sure, you might have to pay commission, but in the end it could end up earning you more money, more free time and giving you an always improving 5 star vacation home and rental experience overall.
Have a lot of fun
The CapeHolidays.info Self Catering Agency where we rather so no today than disappoint you tomorrow.
