FAQ: Agency.CapeHolidays Management Services
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FAQ’s Dear Cape Town Tourism Operator & Service Provider “There can be no greater gift than that of giving one’s time and energy to helping others without expecting anything in return.” Mandela To date, we have tried. But I think we have never really done a great job of joining forces with fellows like you. We share the same pain. We share the same audience. Together we experience the beauty of Cape Town. We are reminded of what we take for granted when our guests go WOW! But when we do business we go in protection mode. Lager! We never really make an effort to join forces. No. We don’t share resources. We don’t have ways to incentivise our fellows. No. We want it all. Stuff them. But then COVID hits the fan. And we are alone. Our only SAVIOURs demands money for attention. We pay Google, we pay Facebook. Airbnb, TripAdvisor. Dependency loop. And we make it more expensive for our clients. Why? We are desperate frogs not realising the water temperature is uncomfortable. You, we, all of us must make plans to use the internet to become less dependent paying for attention. I believe! We must go DIRECT! Direct bookings. And to do that we must cooperate. I believe we have to be in control of our own destiny. If not someone else will. But how? It’s a long story. And I hope to do it in short training posts. I suggest you stay in touch. Be an observer; the stay-in-touch is part of the direct effort we have designed for our guests. But I’ll explain the benefits to you. And follow the process. I am sure it will excite you as much as it excites me. Let me explain how I believe we can benefit each other: Would your previous clients not like to get a free gift from you? A gift that costs you nothing but saves them money! Let me start at the beginning: Cool. Why pay 3rd parties if we can rather share money amongst trusting partners? Would like to be included in the Things To Do eBook! Great stuff. I am sure you know who said, “A winner is a dreamer who never gives up.“ Mandela. It’s our intention to change to direct bookings. Direct communication with our local fellows. You! Pay the money out to locals. You! Share gifts with friends and colleagues. You! And together find clever ways to reduce the cost of having fun in Cape Town. Have Fun Johan Horak Yes. Cape Town is very safe as long as you are not a gang member or trying to become one, or walking around in poor gang invested areas. These gang areas are never frequented by tourists or everyday ordinary Cape Townians. Obviously, no-0ne in any world city walks around naively thinking opportunists will not pick your pocket. Be vigilant. But that’s about it Let me give you a quote to answer your question; Is Cape Town safe? …..the majority of violent crimes that take place in Cape Town are between gang members , tribes and people who know each other. Tourists are not the target of these crimes that mostly occur outside of the city in the townships, which are a harsh legacy of the Apartheid era. Take for example one area of Cape Town, Nyanga (a township), where 1% of the city’s population lives, but 13% of the murders occur each year. Compare this with another area, Simon’s Town, which hosts over one million visitors a year, but has not had one murder reported in the same time frame. The dark statistics reported by the media do not reflect this at all. (more). The above tells it very well. But searching further you’ll get the same message on if Cape Town is safe? Have a look at the following answer to this question: As one Cape Town tourist puts it; “Cape Town is safe enough if you take precautions. There are really two cities here , but the crime stats blend them together. The poor communities of the Cape Flats see 95% of the crime while the city centre and suburbs are pretty safe in terms of violent crime.” Just like with all the other major cities around the world, Cape Town is safe when you take certain universal safety measures in order to safeguard yourself and your belongings from criminal activity and local hazards. (More here). Many guests ask, “is Cape Town safe for tourists?” or “is it dangerous in Cape Town? Or “is it safe to walk in Cape Town?” Most of these questions have a common answer; yes it’s safe. This does not mean you should be naive. The clever guys define naivety as showing a lack of experience, wisdom, or judgment. Obviously, you have not experienced Cape Town but you should be wise and you can judge. Make use of it. Most of the time while in the tourist’s areas you’ll be happy like the fellow CapeTownians next to you. This is a fun place. As you know Cape Town is a massive city of nearly 4 million people. And many of these people live poorly. Others call it Cape Town’s two cities. The tourist areas you’ll frequent will be the more affluent areas. On your Cape Town travels you may never enter these areas at all. (See map on saf From the Airport, you’ll go past some of these poor areas. Even though I am sharing this with you there are various township tours. Just look at this Township tour with many reviews at 4.6 out of 5. Excellent. (Consider the tour here). Now have a look at this lady, you may meet on your tour, trying to make a living in this poor area. Do you think she just wants happiness like you? You may know we manage very manage Cape Town holiday accommodation. We are SuperHosts (more here). We have been in business since 2009. Do you think we would be a success if we dumped guests into unsafe areas? No. It would be ridiculous. The first time we compromised our guest’s safety will be the last time we rent the home. Is it safe to walk in Cape Town? Yes. It is. But again don’t be naive. Any city in the world has bad people looking for fast asleep tourists who leave stuff on dining tables, walk alone at night, or just not taking note of their whereabouts. Be vigilant but enjoy. All Cape Townians run up and down mountains every day. Everyone walks the streets every day. We cycle. We have fun. And why can you not walk safely in Cape Town? Is Cape Town safe for tourists? I think you have the idea. Go out and play. Yes. Cape Town is very safe as long as you are not a gang member or trying to become one, or walking around in poor gang invested areas. These gang areas are never frequented by tourists or everyday ordinary Cape Townians. Obviously, no-0ne in any world city walks around naively thinking opportunists will not pick your pocket. Be vigilant. But that’s about it Let me give you a quote to answer your question; Is Cape Town safe? …..the majority of violent crimes that take place in Cape Town are between gang members , tribes and people who know each other. Tourists are not the target of these crimes that mostly occur outside of the city in the townships, which are a harsh legacy of the Apartheid era. Take for example one area of Cape Town, Nyanga (a township), where 1% of the city’s population lives, but 13% of the murders occur each year. Compare this with another area, Simon’s Town, which hosts over one million visitors a year, but has not had one murder reported in the same time frame. The dark statistics reported by the media do not reflect this at all. (more). The above tells it very well. But searching further you’ll get the same message on if Cape Town is safe? Have a look at the following answer to this question: As one Cape Town tourist puts it; “Cape Town is safe enough if you take precautions. There are really two cities here , but the crime stats blend them together. The poor communities of the Cape Flats see 95% of the crime while the city centre and suburbs are pretty safe in terms of violent crime.” Just like with all the other major cities around the world, Cape Town is safe when you take certain universal safety measures in order to safeguard yourself and your belongings from criminal activity and local hazards. (More here). Many guests ask, “is Cape Town safe for tourists?” or “is it dangerous in Cape Town? Or “is it safe to walk in Cape Town?” Most of these questions have a common answer; yes it’s safe. This does not mean you should be naive. The clever guys define naivety as showing a lack of experience, wisdom, or judgment. Obviously, you have not experienced Cape Town but you should be wise and you can judge. Make use of it. Most of the time while in the tourist’s areas you’ll be happy like the fellow CapeTownians next to you. This is a fun place. As you know Cape Town is a massive city of nearly 4 million people. And many of these people live poorly. Others call it Cape Town’s two cities. The tourist areas you’ll frequent will be the more affluent areas. On your Cape Town travels you may never enter these areas at all. (See map on saf From the Airport, you’ll go past some of these poor areas. Even though I am sharing this with you there are various township tours. Just look at this Township tour with many reviews at 4.6 out of 5. Excellent. (Consider the tour here). Now have a look at this lady, you may meet on your tour, trying to make a living in this poor area. Do you think she just wants happiness like you? You may know we manage very manage Cape Town holiday accommodation. We are SuperHosts (more here). We have been in business since 2009. Do you think we would be a success if we dumped guests into unsafe areas? No. It would be ridiculous. The first time we compromised our guest’s safety will be the last time we rent the home. Is it safe to walk in Cape Town? Yes. It is. But again don’t be naive. Any city in the world has bad people looking for fast asleep tourists who leave stuff on dining tables, walk alone at night, or just not taking note of their whereabouts. Be vigilant but enjoy. All Cape Townians run up and down mountains every day. Everyone walks the streets every day. We cycle. We have fun. And why can you not walk safely in Cape Town? Is Cape Town safe for tourists? I think you have the idea. Go out and play. Dear Cape Town Tourism Operator & Service Provider “There can be no greater gift than that of giving one’s time and energy to helping others without expecting anything in return.” Mandela To date, we have tried. But I think we have never really done a great job of joining forces with fellows like you. We share the same pain. We share the same audience. Together we experience the beauty of Cape Town. We are reminded of what we take for granted when our guests go WOW! But when we do business we go in protection mode. Lager! We never really make an effort to join forces. No. We don’t share resources. We don’t have ways to incentivise our fellows. No. We want it all. Stuff them. But then COVID hits the fan. And we are alone. Our only SAVIOURs demands money for attention. We pay Google, we pay Facebook. Airbnb, TripAdvisor. Dependency loop. And we make it more expensive for our clients. Why? We are desperate frogs not realising the water temperature is uncomfortable. You, we, all of us must make plans to use the internet to become less dependent paying for attention. I believe! We must go DIRECT! Direct bookings. And to do that we must cooperate. I believe we have to be in control of our own destiny. If not someone else will. But how? It’s a long story. And I hope to do it in short training posts. I suggest you stay in touch. Be an observer; the stay-in-touch is part of the direct effort we have designed for our guests. But I’ll explain the benefits to you. And follow the process. I am sure it will excite you as much as it excites me. Let me explain how I believe we can benefit each other: Would your previous clients not like to get a free gift from you? A gift that costs you nothing but saves them money! Let me start at the beginning: Cool. Why pay 3rd parties if we can rather share money amongst trusting partners? Would like to be included in the Things To Do eBook! Great stuff. I am sure you know who said, “A winner is a dreamer who never gives up.“ Mandela. It’s our intention to change to direct bookings. Direct communication with our local fellows. You! Pay the money out to locals. You! Share gifts with friends and colleagues. You! And together find clever ways to reduce the cost of having fun in Cape Town. Have Fun Johan Horak Hi Cape Town Travel / Tourism Agent Thanks for reading. Are you interested in the following? Right now at the end of 2020 tourism seems dead, but Cape Town will bounce back. Pres. Ramaphosa had some really encouraging news. During COVID I am sure you may have questioned our tourism marketing ways and how we (are not) joining forces. Have Fun Johan Horak BTW: One of the gifts we are dishing out to our 100’s of guests is an authentic local Things To Do Ebook. Many of our local tourism operators feature in it for FREE. All they have to do is qualify. And it may be a cool gift on top of all the gifts you can offer your clients (link as above). Today I want to make a bold statement! We can moan and groan, we can accuse and curse. But as you know it’s useless. We prefer to look for solutions rather than waste time fighting the madness of the past. Even if the future has its risks only the most pessimistic amongst us will not agree when I say the clouds have a silver lining. Let me stop dreaming… Today we received a note from a guest who booked one of our homes, saying, Current guests, mostly foreign, moan and groan as the lights go out. But it gets worse. Read what this host had to say and the consequences. And Airbnb’s response…. You may think Airbnb has gone wild. They should not have given a refund. Well, yes. They are in control. They do these kinds of things. And while they have no real opposition they will continue. So, let’s not focus on what is out of our control. We have to fix what we can fix. We have a choice to eliminate guest’ objections; remove the disruption caused by load-shedding. As load-shedding fears get televised more and more guests will decide on staying where there is very little disruption. I recommend we fix it as soon as possible and in the most cost-effective way possible. What can we do about load shedding hassles as Airbnb Hosts and Owners? What is meant by the most cost-effective power backup for limiting the frustrating load shedding to your Airbnb accommodation? Guests want to be distracted watching TV, working on their phones, watching a streaming sports channel. And one light would be great. But take the power away and they look for a scapegoat. One way to release frustration is to give your home a negative review. Now, I can hear you may say, “they are on holiday and should be out and about, they can do social media back at home!” Forgive me but, after very many years, listening to these kinds of jokes I am not really interested in countering this objection. It’s a dumb argument. Guests vote with their money. And if this is how some owners feel then you’ll feel it in your pocket. 😳 Now that I have that out of the way let’s continue…… I’ll suggest a solution to limit frustrations. It’s not a green off the grid solution. Those are 4 or 5 times more expensive. We need backup power to cover at least 3 hours in a 24 hour period. We suggest power to the following only: To limit the investment further we suggest a power back solution to our Airbnb accommodation as follows: How much will such an Airbnb power backup system cost? Allow me to set the scene before I tell you the cost. If we get a two-week cancellation when someone arrives due to the lenient Airbnb allowing it due to load shedding you will potentially lose a lot more than the investment in a power backup system. An investment to not only protect your income but potentially increase it (more on this later). With that out of the way….. There are very many options and you can do your own homework. I can share with you two simple options. Installed at your home with a dedicated manual on how to use it. For example, you do not want the ditsy one to stick a hairdryer in there and stuff the kit up. At the above costs. Obviously prices may fluctuate a little. Let’s have a look at the inverter and batteries. Silver-Calcium Deep Cycle batteries They may look exactly like car batteries – but car batteries simply could not stand up to the requirements of load shedding. Only a heavy industrial battery will last. You can get Lead Acid Deep Cycle batteries – but if their charge drops below 50% when you use them, you damage them – and the damage is cumulative each time it dips under 50%. Even if you don’t damage them, all you’ll get is 200 to 300 uses and that’s it for the battery. This is why the experts only use Silver-Calcium Deep Cycle batteries – they keep on going-and-going – electricians predict for thousands of recharges. Inverter: 1.4 Kva (12v) or 2,4Kva (24v): Pack the good looking inverter out of the box, plug it into the wall, plug your media center and other electronics into it – and… VOILA!! Just like that, load shedding becomes a meaningless non-issue. Not only do guests have no more objections, but Airbnb also has no reason to refund them and most importantly…. Your home will stand-out, for now, amongst the darkness called load shedding. I did a google search “Airbnb Loadshedding” and it’s no surprise two Airbnb listings in Cape Town advertise their accommodation as free from load shedding. As And if guests have to choose will they choose your Cape Town Airbnb with a load shedding unhasseller or the quiet and dark house next door? You bet they will choose your home. And potential not only protect your income but increases it. Did I say this before? In these dark times, we don’t cry. We do what we can. Today. Not only does the backup power supply insure you against costly refunds you are a winner amongst the blind others who lag behind. Sounds familiar? Good things can be repeated 😁 This is not the question you should ask CapeHolidays. We suggest you read what our guests and owner have to say about us. But, when we list your home, under our Flag – CapeHolidays, your home is seen as a SuperHost home immediately. Our GOODWILL becomes yours. To be SuperHosts: We must maintain a 4.8 star rating with positive reviews (more on criteria). Something we have achieved: As you can see we score 4.9 out 5 for every of the nearly 600 guests who reviewed us. Designed for success from 2009. For this reason, we are SuperHosts and very proud of it (see our profile at Airbnb). Obviously, we can, with confidence, say we are a successful professional Airbnb Agency in Cape Town. Because of this Badge of Trust, we share it with owners who are willing to work with us and have remarkable accommodation. Unfortunately, choosing remarkability is not that easy. Why? Because the final judge is the very critical guest who paid to stay and have earned the right to review your home. These guests come with high expectations. If your home fails at the first booking it will be uphill to recover. When we choose, the owner and/or the home, incorrectly we could lose our SuperHost status. Therefore, we must be supercritical before a holiday home is added to our portfolio. In other words, SuperHosts attract more business because of established trust. This overcomes the lack of trust you have when you list your home from ground-zero. It takes time and lower rates to attract guests when you are new and competing with the masses out there. I have said it: We are a team working together and the sky’s the limit. And there is nothing like reading reviews from happy guests. Wait. You’ll see. It’s fun to bank good money while everyone is happy! The short answer: NO! This is a common concern for new owners. As we implement our trust-building phase we use competitive rates to attract reluctant guests to stay and get reviews at the new accommodation. The Consequences of AirBnB’s Commoditization On Rates It’s only after new owners become familiar with the painful reality and impact of AirBnB’s commoditization of the short term accommodation market, that they change their mind about our rate setting philosophy. After this introduction let me address the concern about low rates equaling bad guests. When we talk about low rates to buy trust we are talking about competitive rates only and not Rock-bottom rates. As you know, we don’t have the accommodation seeker’s trust yet, and we must use our only effective driver, namely rates, to overcome resistance to book. The guests who book initially are the same guest who may pay premium rate tomorrow. But with no reviews (trust) forget it. Only a remarkable holiday home at a bargain will do. In the market we operate, guests are not poor. Let me make a statement based on experience. Even if the rates are competitive you still get great guests. Now let me share why I say this: The real risk is not bad guests but rather uneducated guests. With today’s social media profiles guests cannot hide any longer. We started our business in 2009. This was before social media. And many people left homes untidy as there was no recourse. Even owners got away with shoddy offerings. Today Your Social Profile Is A Valuable Asset. When a guest book and stay they review us. And these positive reviews made us SuperHosts. Trust! As guests depart we review them. And they establish trusting profile overtime. Today we all know the consequences of a bad review for both parties. Let me repeat: Even if the rate is competitive no guests will risk getting a bad review knowing other hosts will not approve them with a bad previous review. The only risk for us is first time users on Airbnb. Unfortunately, they are not familiar with the implications of getting a bad review and how it impacts their future ability to use Airbnb. And some of them, ignorantly, will not leave the property in the same clean state they received it. When they get hit with a bad review they never again treat any Airbnb place poorly. And if they do they get blocked. Our challenge is to make it as difficult for new guests to book without first qualifying (See Forbes article above) them and then we educate them on what we expect. To answer the question: No. Competitive rates are not the cause of bad guests. Bad guests are mostly new guests unfamiliar with their responsibility. Many owners want CapeHolidays to manage their accommodation in Cape Town, Simonstown etc, list it with Airbnb and other; the problem is they may wonder if their home will make the grade. Some owners may have an inflated perception of value and expect the ultimate; obviously, when our knowledge of the market does not meet the owner’s expectations we sit with unnecessary conflict. It’s therefore not only the accommodation but includes qualifying the owner. Read more here on how Agency.CapeHolidays.info does business getting 4.9 out of 5-star reviews every time. Instant Booking is one of the features hosts don’t really have an option with. Airbnb gives you another option where guests can first discuss a booking. But still, you cannot decline if you don’t have a very good reason. And guests don’t like being rejected when your calendar shows availability. And if we cancel the hosts will never keep their status as a SuperHost (see more). Instant book has two possible aspects: Let’s get to the details: Read Why Are You Not Keeping Us Informed On The Pipeline Of Bookings? What the above means is that everything works extremely well if the agent can ensure 100% calendar integrity. As agents or hosts, we cannot do our business best without instant booking. Here’s a typical email from a worried owner. Just one question. With instant booking, how do we vet the client? I would first like to find out who they are etc. I have heard nightmare stories of houses being let and then the owners not being able to get the short term tenants out again. Can I opt out of the Instant Booking option? Guests who can book instantly must: Guest Requirements If you turn on this requirement, you’ll be able to see guests’ profile photos after a booking is confirmed, but not before. It’s turned on. Require guests to submit government ID to Airbnb in order to Instant Book. If they don’t meet this requirement, they will send a request instead. You can decide to restrict guests with children from booking if there are features that are dangerous for children or there’s a risk of property damage. Learn more You can limit guests from bringing pets, but you must reasonably accommodate guests that might bring an assistant animal. Learn more Win Unhassles Airbnb eBook & Plus Advice Worth R10000 The obvious question is- how many bedrooms should my Airbnb ideally have? My quick answer is that the number of bedrooms is a driver when trying to make money with Airbnb. But! If everything is not equal; then other drivers are more important. Like The Following Airbnb Success Drivers: Location: Critical. We have two beautiful apartments against the mountain. The two-bedroom is royal but seventy steps up, with spectacular views. The one-bedroom is as great but at 15 steps only, also with views. However, income is not really different. Interior and outside living: Guests pay premiums for funky or modern places with sun-filled light and inviting living areas. Imagine sun-loungers and a deck. It sells. Water: I mentioned beach location; if you cannot bring the beach to your Airbnb accommodation then try a pool or hot tub. And it does not matter if the sea is just 50 meters away. Airbnb guests will pay a premium for water. Marketing Philosophy and Rules: You cannot measure your Airbnb success until you have learned by failing. Going in with an attitude of…. “why do they need a pool? Can they not see the sea?”, or “who wants to watch DSTV on holiday?” or guests “must pay high rates; I pay high rates at hotels!” or “they should stay a minimum seven days!” These comments are shortsighted and show ignorance. And will cost you dearly. It matters only if they look exactly the same, at the same location, with a similar interior. If not, then most of the drivers above are critical. For more on investment advice: Airbnb Cape Town Airbnb success drivers, I suggest you complete our free questionnaire. The questions we ask will assist in getting a better idea. And you may be surprised to know that your Airbnb rule sets may be a killer driver. After you completed the questionnaire our calculator crunches “numbers” and sends you a report; automatically emailed to you. More below. P.S. One bedrooms have a disadvantage as the change over costs for a one-bedroom Airbnb is as much as it is for a two-bedroom and even three bedrooms. Two-Bedroom change-over costs nearly as much as a 4 bedroom but if you give me two two-bedroom apartments next to each other then I take two x2. I’ll rent them as a 4 bedroom or 2x two bedrooms. But, I suppose this is not the only way to look at it. Now we are opening-up flexibility as a driver. See FAQ on flexibility here. But let me stress: we should never focus on cost. Cost should be driven down but be careful. Cost is a negative concept. If your one bedroom has everything I mentioned above and via the questionnaire then a one-bedroom can beat the best. Win Unhassles Airbnb eBook & Plus Advice Worth R10000 Excellent question: How Do You Setup An Airbnb In Cape Town? Today I just want to discuss flexibility. Let’s kick off with this quote from the FAQ “Why Are The Number Of Bedrooms Not That Important?” Great question. If you can list your accommodation on Airbnb and manage it yourself then it’s best you do it yourself because; On the other hand an Airbnb Agent in Cape Town like Agency.Capeholidays may assist you better if the following are important? After all that is said and done; we believe it’s better for a Cape Town homeowner to try to become a SuperHost if they believe they have the time and attitude. If not, they may always feel a bit of resentment and that will not be ideal for our Agent & Owner relationship. We have been there. It’s not ideal. But when we have mutual trust we make a winning team. Let me qualify: When is the best time for an owner to stay at their property if they want to maximise income? Obviously, if you are not interested in a high return then it does not matter when you stay. Let me pack it out for you: Let’s start with what is maximise income?” Maximising income is quite simple if you follow a strategy that works. This means you should focus on occupancy and not setting high rates, and on getting more reviews (trust) and eliminating all resistance to book . Read the FAQ (1) where I discuss high rates and time-to-action (demand). To set prices on Airbnb it depends on the number of reviews we have and the established demand. Assuming we list a new property with no reviews and the owner wants to maximise income annually; we go through the following with the owner: Airbnb Pricing Strategy Philosophy Part 1 Airbnb Seasonal Rate Calculator Part 2 Let’s consider the following email from a new owner with a lovely 4 bedroom accommodation in Simonstown. She would not be able to manage her home or market it. This is what she told me after I asked her for her annual income expectations: New Owner The financial data was as follows for the period May 2018 to June 2019 – 12 months. The loft room was booked for 191 nights at an average of 752 rand per night and generated 143697 rands for the year. The garden suite was booked for 181 nights and had an average nightly revenue of 1419 and generated 256921k for the year. Total revenue after booking sites costs was 400618k. New Owner This is really an achievement. Agent CapeHolidays Interesting. And your logic makes sense. Obviously we need to see the home. And I believe if it gets foolproof remarkable interior with lots of flexibility like 8 single beds (can be made in Kings), for example, then it should exceed our own expectations. These are the homes we prefer. Looking at the figures you shared the owner is doing 50% occupancy during the year for both properties. Excellent. And a good sign. This means even higher occupancy/rates during summer as winter is relatively dead. The average Airbnb occupancy for this area is much lower. Obviously ours are on average 20% higher and winners a lot higher. But it took about 12 months of building trust with each property to get there. New Owner I would consider this a benchmark to use and hopefully surpass as the entire house would now be available at time that we are not there, this obviously also depends on when we plan to use it too. For now my view is that we should be able to add a further 200k to the value above. To answer your question we would expect to achieve a minimum of what has been achieved historically and add up to 100k on top of this after costs and achieve a gross 550k before your 20% costs. This is a view based on the data we have, I am sure you will have a view, please could you give us your opinion and experience. Reasonable! Who would argue? Agent CapeHolidays Due to various issues (like meeting expectations) we only start off a new home if we can achieve the owner’s goal at 35% occupancy. This does not mean we will not try and beat it. But agreeing to a new house where 50% occupancy is required, to achieve the R550 000 goal, then we may disappoint you before we start. And that’s not fair on you. Agreeing at the kickoff stage to higher occupancy than what is our norm will cause pressure to maximising rates rather than working on getting trust, and adjusting rates to address occupancy based on supply and demand during the first 12 months.[/su_highlight I must say that I am confident we can achieve 50% and higher occupancy to meet and exceed R550 000 but why make a promise just to keep the owner happy? Why not rather exceed expectations after 12 months? Our Motto We don’t have to be the biggest accommodation agency in Cape Town or Simonstown! No. We only want to be the best! This implies that we can walk away; as we are not trying to win a deal at all costs. No. We rather shake hands and walk. Ensuring we will always look the owner in the face knowing we did what was best for both parties. The simple answer is that we manage all unique and remarkable Cape Town accommodation (see the areas we cover here). We never said it must be luxury. Not necessarily. All we want is for guests to say Wow. Like these reviews (more here). But back to your question: If we consider peak rates ; our large homes rent for as much as R45000 per day, while small two-bedroom apartments about R2000 per night. You can see the rates vary a lot. But let me just warn you; don’t get too excited looking at R45000 per night. Outside of peak this home will rent for a lot less. And very few homes will ever rent for R45000 per night. You can read more on how to qualify your home here. It’s not science. You cannot fail. Just go with your gut. P.S. We are not real estate agents who want to make a quick buck. Our relationship must last for years. We received this email from one of our owners asking if we can accommodate other agents who want to share our Cape Town accommodation: We have a friend (from Austria ) who specializes in renting properties here in Mauritius to a close network of German and Austrian clients. As you have 100% sole mandate and control over the calendar if she booked via you at BNB rates, would you share a small portion of your commission with her? She says they also like Cape Town. Excellent question, “how much can I make on Airbnb?” when you intend to list on Airbnb. But what about the Airbnb income calculator? You get some great Airbnb profitability calculators; they tend to only use your property address and the number of bedrooms to calculate your Airbnb profitability. Well, let’s look at…. Airbnb’s own free calculator. For example; look at a two-bedroom in Cape Town. Airbnb suggests a monthly R26 531 (or +R300 000 or $22000 per annum). This is optimistic, to say the least. What about occupancy? I see the norm is a low 37% occupancy. Did they calculate this income at 100% occupancy? I just have too many questions. And you should as well. Personally, I believe the calculators may be designed to lull you into listing your accommodation as very few people in Cape Town would not list their accommodation on Airbnb if they can get the above. You may even consider buying a property because of the high potential Airbnb income. Mistake. We believe you must crawl before you run. And let’s rather be conservative. And consider other factors as well. Your potential income cannot be based on your neigbourhood and number of rooms only; yes, it’s a good start but what about the host’s attitude towards guests, your rules (minimum stays, cancellation policy, discounts, etc.), your location in relation to the beach (or related major attractions), pool, jacuzzi, features, willingness to invest in staging and professional photos? And the list of critical Airbnb income drivers grows. It is for this reason that we developed an in house Airbnb quiz to try and determine if your Airbnb accommodation will make money. No bull. The quiz, obviously, depends on your honesty. But the verdict will be better than using an Airbnb profitability calculator. It may not answer your question; How much can I make on Airbnb? Calculator. No. But when you get the results from the Airbnb Profitability Quiz you will know; if your Airbnb accommodation will make money or not and what you need to correct it. Maximising Airbnb accommodation income is “shorthand” for our focus on (long term) profitability over a year. Instead of focusing on maximising daily rates we ensure with our philosophy to: Maximised income depends on trust; high rates depend on high demand. As a Cape Town Airbnb accommodation agency; How to set prices on Airbnb, within reason, maximise income is quite simple if you follow a strategy that works. This means you should focus on occupancy and not setting high rates, on getting more reviews and eliminating resistance to book. Read the following FAQ where I discus high rates and time-to-action (demand). Read FAQ (Will I Make Money Setting High Rates On Airbnb) To set prices on Airbnb depends on the number of reviews we have and the established demand. Assuming we list a new property with no reviews and the owner wants to maximise income annually; we go through the following with the owner: Airbnb Pricing Strategy Philosophy Part 1 Airbnb Seasonal Rate Calculator Part 2 Load-shedding affects us all negatively. And Airbnb guests are frustrated. Obviously we can see load-shedding as a curse or we can do better than our Airbnb host next door in making guests happier than they ever expected. Unfortunately, the load-shedding curse has consequences; if you are not interested in fixing the issues it will negatively affect your income. It may even cause your house to burn down. And we had such a close encounter yesterday. Luck was on our side. Even though this could have been a major disaster; quick action by many roleplayers prevented a calamity. And it was great to get the owner sharing the following with us: Elmarie,
You should invest in Netflix, DSTV and other streaming applications. This assumes you have invested in uncapped Wi-Fi . Uncapped fast internet is non-negotiable. What streaming apps should I have for my Airbnb? How do I get Netflix on my TV? The best choice is a smart TV (more here) with built-in streaming functionality. If you don’t have a fancy smart TV then you need to see if you have a HDMI slot on your TV. Click here to see what an HDMI slot looks like.
If you don’t have an HDMI slot on your TV then rather buy a smart TV. However, if you have a spare HDMI slot on your TV then either get an Apple Box or Android Box (we recommend this Android box. It’s more expensive than some but reliable and you can add DSTV). How Do I Install DSTV on my smart TV or Smart Box? How to install DSTV is not always that simple. Most boxes come with pre-installed DSTV, Netflix, and others. But if it not then it may be a bit of a problem. Unfortunately, the Smart Boxes or Smart TVs are limited as to what you can download and install. These limitations on Android boxes/TVs are due to Google. Why? I don’t know. On the Smart TV or Smart Box, you can access Google Play where you should be able to get Netflix and DSTV Now and install it. See how to install DSTV Now, here. What is cool is that you can add your Home DSTV account credentials to your DSTV Now application and watch DSTV on this device for free. You don’t pay extra. Ideal for guests and excellent for reducing costs . This means you don’t need to pay DSTV at home and at your Airbnb. If you want to be a scrooge you can even leave it for guests to use their own DTSV account login details but this will limit many British and other foreign English speaking guests who like to watch DSTV and DSTV sport. The same is true for Netflix. With Netflix, I don’t suggest you install it with your account details. No. Each guest familiar with Netflix should use their own account credentials. Do This! And you have just invested in more 5 star reviews. I just received this concern from an owner. Basically saying, how do I find my accommodation on Agency.CapeHolidays.Info searching Google? I just type Cape Holidays into my browser. Friends have done the same and have the same experience…i.e. they can’t find my house. I’m sure it is taking me to the old site then. But if so it is taking anyone entering Cape holidays there…this may affect the marketing of the house negatively. My answer is not short but I’ll limit it as far as possible: Thanks for your question or rather a concern. Unfortunately, the way you search or friends search for a specific home, using Google, is no longer the way we try and market accommodation. Let me also say that your inability to find your home as described has a very limited effect on your occupancy. We operate like Pareto. We had to learn to focus our attention where it really matters. It does not help we focus 95% of our efforts on something bringing in less than 5% return. BTW. We are not in the business of leaving money on the table. As you know, there is no reason to plod along a route that is not profitable, not easy, or without unnecessary investment in a loss while trying to conquer Google SEO. Today, our website is like a business card today. It’s a place where we share our listings but don’t expect any massive income or traffic from it. The general competition by big powers like Google, Airbnb, Booking.com, TripAdvisor, and others are severe. And we have to decide which is the most effective and the less evil of the lot. An accommodation-agency-website generates very little sales today. And those inquiries you get are not only not qualified they are poorly informed, and most tend to be cheapskates who are not familiar with Airbnb Booking.com and others. If today and you are not familiar with Airbnb then I am skeptical if you can afford to stay with us. We do SEO but Google rather wants us to pay them dear money to get attention . If you look at a search within Google you’ll see about 50% of the page is taken by Google ads. Trying to win the search engine optimisation game is like a keen school boy trying to play Springbok rugby. Google wants you to play rugby but the dice is loaded in favour of Google. You are competing against Google’s money making goals. The more successful you are with free SEO the less successful is Google. And they are there to squash the daily living light out of you. When you pay Google Ads you get what you want and ask for. We can pay Google on your behalf. But we decided against it. Why? Google demands money irrespective of success. We have taken a conscious decision to let Airbnb and others pay Google. And they do advertise. And we benefit indirectly. With Airbnb, we also pay but it’s controlled. You pay only for a successful reservation. The same for other listings sites. We have focused our attention since Airbnb took over and Google started aggressively selling their adverts, on marketing via listings sites (Airbnb etc). And using our website as a business card. Today we are professionals at it with a success record we can be proud of. Like being SuperHosts managing more than 50 Cape Town Airbnb properties an achieving between 20% and 50% higher occupancy than the norm. Therefore searching for accommodation and finding Agency.CapeHolidays.Info is not really how we any longer try and market your home or any home for that matter. Any enquiry we get from our site is a bonus. If you want to share your home with friends it’s better to visit Agency.CapeHolidays.Info find your home and send your friends a link to your listing (Link here https://agency.capeholidays.info/listings/5-bedrooms-accommodation-simonstown/) BTW if you search the following you’ll see your home in 11 position. Have a look at all the Google ads and other stuff Google adds to make this more and more difficult to market via SEO – as you indirectly suggested. Search via Google for Queens Villa Simonstown. PS. With your home running at such high occupancy shows we are doing it right. And next year with all the additional reviews it will do even better. This house is and will be a mass success. But we cannot not focus too much (any) attention on completing with Google. P.P.S. We prefer to find ways to focus on identifying 20% of any drivers bring us 80% income. Today Airbnb brings us more than 90% of our reservations. Not only is the process simple, and reliable it also brings the best out in guests. Airbnb guests are a different breed than guests from agency websites. This is because of social profiles populated with reviews from hosts where they stayed. This was a great and important question to ask but any Accommodation Agency should be open to new ways and criticisms from owners. And we welcome it. 👍 But, when we list your home, under our Flag – CapeHolidays, your home is seen as a SuperHost home immediately. Our GOODWILL becomes yours. To be SuperHosts: We must maintain a 4.8 star rating with positive reviews (more on criteria). Something we have achieved: As you can see we score 4.9 out 5 for every of the nearly 600 guests who reviewed us. Designed for success from 2009. For this reason, we are SuperHosts and very proud of it (see our profile at Airbnb). Obviously, we can, with confidence, say we are a successful professional Airbnb Agency in Cape Town. Because of this Badge of Trust, we share it with owners who are willing to work with us and have remarkable accommodation. Unfortunately, choosing remarkability is not that easy. Why? Because the final judge is the very critical guest who paid to stay and have earned the right to review your home. These guests come with high expectations. If your home fails at the first booking it will be uphill to recover. When we choose, the owner and/or the home, incorrectly we could lose our SuperHost status. Therefore, we must be supercritical before a holiday home is added to our portfolio. In other words, SuperHosts attract more business because of established trust. This overcomes the lack of trust you have when you list your home from ground-zero. It takes time and lower rates to attract guests when you are new and competing with the masses out there. I have said it: We are a team working together and the sky’s the limit. And there is nothing like reading reviews from happy guests. Wait. You’ll see. It’s fun to bank good money while everyone is happy! The short answer: NO! This is a common concern for new owners. As we implement our trust-building phase we use competitive rates to attract reluctant guests to stay and get reviews at the new accommodation. The Consequences of AirBnB’s Commoditization On Rates It’s only after new owners become familiar with the painful reality and impact of AirBnB’s commoditization of the short term accommodation market, that they change their mind about our rate setting philosophy. After this introduction let me address the concern about low rates equaling bad guests. When we talk about low rates to buy trust we are talking about competitive rates only and not Rock-bottom rates. As you know, we don’t have the accommodation seeker’s trust yet, and we must use our only effective driver, namely rates, to overcome resistance to book. The guests who book initially are the same guest who may pay premium rate tomorrow. But with no reviews (trust) forget it. Only a remarkable holiday home at a bargain will do. In the market we operate, guests are not poor. Let me make a statement based on experience. Even if the rates are competitive you still get great guests. Now let me share why I say this: The real risk is not bad guests but rather uneducated guests. With today’s social media profiles guests cannot hide any longer. We started our business in 2009. This was before social media. And many people left homes untidy as there was no recourse. Even owners got away with shoddy offerings. Today Your Social Profile Is A Valuable Asset. When a guest book and stay they review us. And these positive reviews made us SuperHosts. Trust! As guests depart we review them. And they establish trusting profile overtime. Today we all know the consequences of a bad review for both parties. Let me repeat: Even if the rate is competitive no guests will risk getting a bad review knowing other hosts will not approve them with a bad previous review. The only risk for us is first time users on Airbnb. Unfortunately, they are not familiar with the implications of getting a bad review and how it impacts their future ability to use Airbnb. And some of them, ignorantly, will not leave the property in the same clean state they received it. When they get hit with a bad review they never again treat any Airbnb place poorly. And if they do they get blocked. Our challenge is to make it as difficult for new guests to book without first qualifying (See Forbes article above) them and then we educate them on what we expect. To answer the question: No. Competitive rates are not the cause of bad guests. Bad guests are mostly new guests unfamiliar with their responsibility. Many owners want CapeHolidays to manage their accommodation in Cape Town, Simonstown etc, list it with Airbnb and other; the problem is they may wonder if their home will make the grade. Some owners may have an inflated perception of value and expect the ultimate; obviously, when our knowledge of the market does not meet the owner’s expectations we sit with unnecessary conflict. It’s therefore not only the accommodation but includes qualifying the owner. Read more here on how Agency.CapeHolidays.info does business getting 4.9 out of 5-star reviews every time. Instant Booking is one of the features hosts don’t really have an option with. Airbnb gives you another option where guests can first discuss a booking. But still, you cannot decline if you don’t have a very good reason. And guests don’t like being rejected when your calendar shows availability. And if we cancel the hosts will never keep their status as a SuperHost (see more). Instant book has two possible aspects: Let’s get to the details: Read Why Are You Not Keeping Us Informed On The Pipeline Of Bookings? What the above means is that everything works extremely well if the agent can ensure 100% calendar integrity. As agents or hosts, we cannot do our business best without instant booking. Here’s a typical email from a worried owner. Just one question. With instant booking, how do we vet the client? I would first like to find out who they are etc. I have heard nightmare stories of houses being let and then the owners not being able to get the short term tenants out again. Can I opt out of the Instant Booking option? Guests who can book instantly must: Guest Requirements If you turn on this requirement, you’ll be able to see guests’ profile photos after a booking is confirmed, but not before. It’s turned on. Require guests to submit government ID to Airbnb in order to Instant Book. If they don’t meet this requirement, they will send a request instead. You can decide to restrict guests with children from booking if there are features that are dangerous for children or there’s a risk of property damage. Learn more You can limit guests from bringing pets, but you must reasonably accommodate guests that might bring an assistant animal. Learn more Win Unhassles Airbnb eBook & Plus Advice Worth R10000 The age of people, their sexual orientation, the colour of their skin, their physical inabilities, etc. do not define if they will trample your home, or expose you to risk. You can set an age limit for kids. But that’s about it. You can share liability risks. But only the guest can decide on your honest rules and warnings that will lower expectations. Today, with Airbnb-homeowner and guest reviews you get a legal way to discriminate between good and bad . Consider Transparency As Your Risk Reducing Measure! Bad Airbnb guests have previous public reviews. And if they are not good you don’t have to accept their booking. If they have no reviews you can try and qualify them. But there is no obligation to accommodate zero-reviewed-guest. . We have found the change in guests behaviour pre and post the arrival of Airbnb significant. In the past guests would have very little respect. Today they care. Even owners have jacked up their offering. Because no one gets away with bad stuff today. Transparency: Guests do care about their public profile. The solution today is not discrimination; the real issue is rather: from which marketing site does the guest originate from? If the guest is an Airbnb referral the risk is less than when compared to any other website where there are no social profile risks | no real transparency. NOTE: There is no foolproof way. Things can go wrong. And the way this world operates it will go wrong. But we should always try to minimise risk. Great question. If you can list your accommodation on Airbnb and manage it yourself then it’s best you do it yourself because; On the other hand an Airbnb Agent in Cape Town like Agency.Capeholidays may assist you better if the following are important? After all that is said and done; we believe it’s better for a Cape Town homeowner to try to become a SuperHost if they believe they have the time and attitude. If not, they may always feel a bit of resentment and that will not be ideal for our Agent & Owner relationship. We have been there. It’s not ideal. But when we have mutual trust we make a winning team. Nothing else and nothing less. We are all nice people with a twist. Some twists are not pleasant. Therefore being nice when we have to write an honest negative review is not easy. But it must be done. Unfortunately, when we give the guests a dishonest positive review we defy the objective of building trust. Future hosts depend on an honest review from previous hosts. You depend on it. As they say, “what goes around comes around”. We have had a case where 4 guys booked into a home with 4 great reviews. They were proper con artists and had parties every night. The last night they had [arranged?] a break-in . This puts the owner on the spot and he does not want a bad review with comments about a break-in. And then the hosts either not review they guys or shake hands and agree to share only positive stuff. Well. We did not. We said they are not recommended. And we blocked them. BTW: These guests never laid a complaint with Airbnb or the police. Who would not complain after a break-in? Odd. And we expect our owners who manage to give us the truth as we know you want us to only send you good guys. When you review a guest consider the following criteria: You normally search using the suburb’s name. Airbnb selects a relative map area to show all listings in that restricted map area. Unfortunately, Airbnb does not show the actual suburb as known by the locals or how the city demarcates it. When you don’t see your listing, view the Airbnb map. You would probably notice your home is outside of the area Airbnb selected for your suburb. Adjust the Airbnb map and click on Search This Area. Now your listing should show. Can you change this? No, unfortunately Airbnb only uses your actual address to create the map via Google maps and it prefills the address field as you type. It’s not science. You cannot fail. Just go with your gut. P.S. We are not real estate agents who want to make a quick buck. Our relationship must last for years. Excellent question: How Do You Setup An Airbnb In Cape Town? Today I just want to discuss flexibility. Let’s kick off with this quote from the FAQ “Why Are The Number Of Bedrooms Not That Important?” The obvious question is- how many bedrooms should my Airbnb ideally have? My quick answer is that the number of bedrooms is a driver when trying to make money with Airbnb. But! If everything is not equal; then other drivers are more important. Like The Following Airbnb Success Drivers: Location: Critical. We have two beautiful apartments against the mountain. The two-bedroom is royal but seventy steps up, with spectacular views. The one-bedroom is as great but at 15 steps only, also with views. However, income is not really different. Interior and outside living: Guests pay premiums for funky or modern places with sun-filled light and inviting living areas. Imagine sun-loungers and a deck. It sells. Water: I mentioned beach location; if you cannot bring the beach to your Airbnb accommodation then try a pool or hot tub. And it does not matter if the sea is just 50 meters away. Airbnb guests will pay a premium for water. Marketing Philosophy and Rules: You cannot measure your Airbnb success until you have learned by failing. Going in with an attitude of…. “why do they need a pool? Can they not see the sea?”, or “who wants to watch DSTV on holiday?” or guests “must pay high rates; I pay high rates at hotels!” or “they should stay a minimum seven days!” These comments are shortsighted and show ignorance. And will cost you dearly. It matters only if they look exactly the same, at the same location, with a similar interior. If not, then most of the drivers above are critical. For more on investment advice: Airbnb Cape Town Airbnb success drivers, I suggest you complete our free questionnaire. The questions we ask will assist in getting a better idea. And you may be surprised to know that your Airbnb rule sets may be a killer driver. After you completed the questionnaire our calculator crunches “numbers” and sends you a report; automatically emailed to you. More below. P.S. One bedrooms have a disadvantage as the change over costs for a one-bedroom Airbnb is as much as it is for a two-bedroom and even three bedrooms. Two-Bedroom change-over costs nearly as much as a 4 bedroom but if you give me two two-bedroom apartments next to each other then I take two x2. I’ll rent them as a 4 bedroom or 2x two bedrooms. But, I suppose this is not the only way to look at it. Now we are opening-up flexibility as a driver. See FAQ on flexibility here. But let me stress: we should never focus on cost. Cost should be driven down but be careful. Cost is a negative concept. If your one bedroom has everything I mentioned above and via the questionnaire then a one-bedroom can beat the best. Win Unhassles Airbnb eBook & Plus Advice Worth R10000 They don’t have to be luxury but everyone walking in should say WOW! If it’s not, it’s not good enough. From start to finish, we try to think about designing a more remarkable experience. Use Our Free Quiz To Qualify Your Airbnb Accommodation here. Excellent question, “how much can I make on Airbnb?” when you intend to list on Airbnb. But what about the Airbnb income calculator? You get some great Airbnb profitability calculators; they tend to only use your property address and the number of bedrooms to calculate your Airbnb profitability. Well, let’s look at…. Airbnb’s own free calculator. For example; look at a two-bedroom in Cape Town. Airbnb suggests a monthly R26 531 (or +R300 000 or $22000 per annum). This is optimistic, to say the least. What about occupancy? I see the norm is a low 37% occupancy. Did they calculate this income at 100% occupancy? I just have too many questions. And you should as well. Personally, I believe the calculators may be designed to lull you into listing your accommodation as very few people in Cape Town would not list their accommodation on Airbnb if they can get the above. You may even consider buying a property because of the high potential Airbnb income. Mistake. We believe you must crawl before you run. And let’s rather be conservative. And consider other factors as well. Your potential income cannot be based on your neigbourhood and number of rooms only; yes, it’s a good start but what about the host’s attitude towards guests, your rules (minimum stays, cancellation policy, discounts, etc.), your location in relation to the beach (or related major attractions), pool, jacuzzi, features, willingness to invest in staging and professional photos? And the list of critical Airbnb income drivers grows. It is for this reason that we developed an in house Airbnb quiz to try and determine if your Airbnb accommodation will make money. No bull. The quiz, obviously, depends on your honesty. But the verdict will be better than using an Airbnb profitability calculator. It may not answer your question; How much can I make on Airbnb? Calculator. No. But when you get the results from the Airbnb Profitability Quiz you will know; if your Airbnb accommodation will make money or not and what you need to correct it. Underestimate The Ingenuity of Complete Fools. Airbnb Guests book remarkable accommodation before they book a home with poor photos, boring interior. Homes don’t have to be luxury but everyone walking in should know this is a unique place! We believe….. If it’s not remarkable it’s not good enough. From start to finish, we try to think about designing a more remarkable experience. New Airbnb owners should be aware of the hosting risks of Airbnb and do something to limit it. NOTE: In general, you may never even encounter any of these issues. Reading about these risks may scare many owners. If that is the case then you make take this as an absolute. It’s not. The risks are very low. Let’s consider a list of risks of hosting Airbnb guests and solutions here: Win Unhassles Airbnb eBook & Plus Advice Worth R10000 Our Agency Management Terms and Condition are not cast in stone. Some clauses are negotiable. Some others are not. It’s important that you read it. And understand it. This FAQ will answer any issues you may have. Read the T&Cs here. New owners are concerned, initially, with the daily rates we set. “Set the Airbnb rates high and I am happy. Rates are my measure of success!” For example, I got this email from a new owner, after we notified him of his second booking. I would have expected the going rate to be higher late in November….but I know you guys know what you are doing. Although he says we know what we do, he is concerned. Correctly so. And most owners, initially, feel the same way. Only high rates will ease their minds. But after they realise we are stacking snow, hand upon hand, building trust they get the idea. Who can stop a snowball of trust? Eventually, they happily bank a lot of money as the trust-snowball gets momentum and picks up speed. Patience is the name of the game. We must crawl before we walk. Unfortunately, rates are not based on fact. It’s based on the time for guests to take action (speed to book or lack thereof – more below), the level of trust you established (reviews for example), perception etc. At the moment your new house has no reviews and therefore no trust. No guest will take action (book your home) without an incentive. Why Would An Airbnb Guest Be Your Guinea Pig? Guests do not book willy nilly. They base their decisions on the ratings by other guests – positive reviews, Superhost status. Do they like the features, the photos, and the rates? There are more, like cancelation policies, etc. You can have it all but with no reviews, your home will come second when compared to similar homes with many reviews. Therefore, you really don’t have much of a choice but to make it more attractive and your only ally – competitive rates. This means you can bring guests to take action faster with rates you may perceive as uncomfortable. At ground zero you are buying reviews. You are paying a price to get trust. Our only aim is to focus on achieving higher annual income. This will change your mindset. You now focus on the long term. One solid hand of snow at a time. Let’s talk time/speed …. The issue with maximizing rates, in isolation, is it ignores time-to-take-action – speed at which you get or don’t get bookings (more below) . High rates are useless if over time you get no bookings. Consider the “slower and faster” time to take action scenario: Use Feedback From Time-To-Action! We are getting feedback from both above. Action speeds up, due to high demand, we can conclude: Our Airbnb rates are too low and we can now increase. If we cannot increase now we will increase the rates for the same time next year. Slowly over time, as we collect more reviews, increase occupancy we tweak the rates upwards. And the owner is happy. If demand slows down we start all over again by reducing rates until guests start taking action faster. And slowly work our way up again. On the other hand; if you are focusing on high rates you may impress your neigbours but not your bank manager. Allow us to do what we do best; focus on time to take action, get bookings and reviews and accumulate. Based on these multipliers we will get better than competitive rates. Why? As we build trust the time to take action reduces (higher demand) and due to demand, we increase the rates. Over time the tortoise wins the race. Patience is the game now. Win Unhassles Airbnb eBook & Plus Advice Worth R10000 As you may have read, Agency.CapeHolidays.Info kicked off during 2009. During this time we have had a few experiences we would not wish upon our worst enemies. Luckily we can count these bad experiences on two hands. Some ridiculous, some funny and others; close to madness. Use the links below to read more. I think your current contract is skewed towards Airbnb needs and thus biased against the owners. Have a look at these concerns by owners: “N asks me quite often if I heard of any new bookings that are in the pipeline. Of course, I don’t, I get your note only when there is a firm reservation. Times are hard for most of us and Nathalie is obviously worried about the finances of the house. Maybe a short message to the owners telling them how it goes would be great”. We never give stuff away. And will never allow an owner to do it. But given the above and the buyers market (COVID) rather tell me what you think is a reasonable rate. And for Instant Book we must set the best rates up front; don’t do this upfront and you snooze and just too loose. Excellent question; An Airbnb Property Management company provides a service to accommodation owners who would like to generate income from their accommodation but are either not able to manage the home themselves or they are not interested in management and marketing. What Is the Airbnb Management Criteria I should Consider Before I Decide? Agency.CapeHolidays.info is one of many Airbnb management companies Cape Town. It’s your choice. Obviously. But do your homework. Agency.CapeHolidays.info is an Airbnb property management company with offices in Simonstown and Green Point. You can look at Cape Town suburbs where we manage here. We have compiled an extensive Airbnb Manager Operating Manual. This manual is a guideline and not limited in any way. As we identify other relevant manager tasks we will update these tasks. The extensive manual with manager tasks is available for owners who agreed to our T&Cs and Agency.CapeHolidays Managers. It should be read with the house rules, house manual, and domestic responsibilities. One day after the arrival of the guests you get paid. The only thing to take note of is Tripadvisor and the sites it uses. Tripadvisor make guests pay in USA dollars. And only pay us 1 day after arrival. Due to exchange rate fluctuations, the amount paid may be slightly different from the one we quoted you – we quote you in rands at the time of the booking. I regularly get questions like, “Are you taking a big enough breakage deposit?” Injuries, accidents and your liability seem to be on the back burner. But let me answer your breakage deposit concern first. As an owner, you want to protect your belongings against breakages. You can throw money at the problem or you make it as foolproof as possible. After a thorough foolproof audit and making changes, the next defense is a breakage deposit. How high should the breakage be to cover your home? Can you consider any figure you believe is high enough? Okay. You decide to hit them hard with a high breakage deposit. But the consequence is; no more bookings. Nothing. Obviously, we need to consider the risk. How many breakages occur and how severe are they? Instead of limiting or stopping bookings it’s our view to get a breakage deposit about equal to one day’s rates during high season. But you may be risk-averse and want more. Your only choice (not really a choice) is to get your short term insurer involved. You must tell him you do short term accommodation and want insurance for breakages, accidents and liability claims. Let’s get back to breakages: Action: In general, short term rental accommodation business is easy if you do the common sense issues well. They are simple. But relentlessly risky if skimped. P.S. If it can break it will break. This does not mean we must change to plastic plates and glasses. Everyday use items must be easily replaceable in the blink of an eye. To claim from a guest for such accidental breakages is not ideal. Win Unhassles Airbnb eBook & Plus Advice Worth R10000 Our Agency Management Terms and Condition are not cast in stone. Some clauses are negotiable. Some others are not. It’s important that you read it. And understand it. This FAQ will answer any issues you may have. Read the T&Cs here. But, when we list your home, under our Flag – CapeHolidays, your home is seen as a SuperHost home immediately. Our GOODWILL becomes yours. To be SuperHosts: We must maintain a 4.8 star rating with positive reviews (more on criteria). Something we have achieved: As you can see we score 4.9 out 5 for every of the nearly 600 guests who reviewed us. Designed for success from 2009. For this reason, we are SuperHosts and very proud of it (see our profile at Airbnb). Obviously, we can, with confidence, say we are a successful professional Airbnb Agency in Cape Town. Because of this Badge of Trust, we share it with owners who are willing to work with us and have remarkable accommodation. Unfortunately, choosing remarkability is not that easy. Why? Because the final judge is the very critical guest who paid to stay and have earned the right to review your home. These guests come with high expectations. If your home fails at the first booking it will be uphill to recover. When we choose, the owner and/or the home, incorrectly we could lose our SuperHost status. Therefore, we must be supercritical before a holiday home is added to our portfolio. In other words, SuperHosts attract more business because of established trust. This overcomes the lack of trust you have when you list your home from ground-zero. It takes time and lower rates to attract guests when you are new and competing with the masses out there. I have said it: We are a team working together and the sky’s the limit. And there is nothing like reading reviews from happy guests. Wait. You’ll see. It’s fun to bank good money while everyone is happy! Note: We get two kinds of owners; those who want to unlock the value of their home and bank a healthy profit and those who want to save costs. The latter always consider costs to operate, but the first consider the opportunity and to learn how they can bank more. The one considers problems, the other solutions. We tend to work best with owners who don’t skimp on investing in guest experiences which results in more guests, better reviews, more trust, and more profit. Owners who utilize CapeHolidays Management Agency are obviously interested in costs to manage their Cape Town holiday accommodation. And it can be confusing. So, let me try and explain. Most Accommodation Management companies in Cape Town requires a fixed management fee per month. In our case, we don’t. We could not see why we need to charge owners a fee if there is no activity at the home. This is why our management fee is the cost per incident. The major cost management drivers (change over cost) are: How much are the actual incident fees? This depends on the home but the minimum is currently R350 per incident. But can be different depending on the house. It can change at any time. And owners will be informed if it does. All costs; every-day running the home is not included. These not include fees are, but not limited to, rates and taxes, Internet, DSTV, pool, electricity, etc. The change over cost is per booking. Each booking has at least one meet, greet, and clean. The variables costs are; laundry, consumables, extra service and window cleaning, upholstery- and carpet cleaning (if and when needed). Every guest who books pays the total rate for the stay and an extra, one-off, change-over fee to cover most of the change-over cost but not all costs. You may ask, “why does the change-over-fee not cover all the costs?” The problem is not that we can increase the change over fee but we must consider the total rate the guest is willing to pay. We, therefore, make the fee “just enough”. When we get paid by the guest we deduct our commission and pay you the total excluding the change-over fee. The change-over-fee is credited to your account. This means you get it but it’s not paid to you directly but used to cover costs. When we get invoiced by the contractors (meeting, greeting, laundry, etc) we debit this change-over-credit. Most of the time the change-over fee will not cover the full services rendered, and the reason why we keep a kitty for these costs. Let me summarise: The actual change-over-fee and per-incident management costs are shared with the owner as soon as we have met and discussed the home and the individual owner’s needs. Finding The Cash Flow Spreadsheet when you need it? It is very simple to do on your mobile phone. You can also add it to your desktop computer but today I’ll only share how to save it on your mobile Home Screen! Steps: Win Unhassles Airbnb eBook & Plus Advice Worth R10000 Underestimate The Ingenuity of Complete Fools. Agency.CapeHolidays..info manages from offices in Simonstown and Green Point Cape Town. From these offices we manage and market accommodation in all the following areas: Instant Booking is one of the features hosts don’t really have an option with. Airbnb gives you another option where guests can first discuss a booking. But still, you cannot decline if you don’t have a very good reason. And guests don’t like being rejected when your calendar shows availability. And if we cancel the hosts will never keep their status as a SuperHost (see more). Instant book has two possible aspects: Let’s get to the details: Read Why Are You Not Keeping Us Informed On The Pipeline Of Bookings? What the above means is that everything works extremely well if the agent can ensure 100% calendar integrity. As agents or hosts, we cannot do our business best without instant booking. Here’s a typical email from a worried owner. Just one question. With instant booking, how do we vet the client? I would first like to find out who they are etc. I have heard nightmare stories of houses being let and then the owners not being able to get the short term tenants out again. Can I opt out of the Instant Booking option? Guests who can book instantly must: Guest Requirements If you turn on this requirement, you’ll be able to see guests’ profile photos after a booking is confirmed, but not before. It’s turned on. Require guests to submit government ID to Airbnb in order to Instant Book. If they don’t meet this requirement, they will send a request instead. You can decide to restrict guests with children from booking if there are features that are dangerous for children or there’s a risk of property damage. Learn more You can limit guests from bringing pets, but you must reasonably accommodate guests that might bring an assistant animal. Learn more Win Unhassles Airbnb eBook & Plus Advice Worth R10000 A few owners only want occasional bookings and not interested in maximising income. Yes. We can assist you. Some Cape Town Accommodation owners only want to get one, two or three bookings during the year. And nothing more. We just need to agree to a different T&Cs (see it here) for your specific needs. These owners either; These owners keep the home for their own use or no use during the year and make certain dates exclusively available to CapeHolidays. Agency.CapeHolidays.info are 100% responsible for bookings during this time and the owner will honour all bookings during the agreed availability period. See the consequences and responsibilities for Instant Bookings. Owners who don’t live in their homes during the year may want the management of their accommodation while they are not here; our T&Cs do not provide for this function. And these owners will need to discuss their needs with us clearly to understand their needs and agree on the management fee to oversee the home during the empty time. Can You Assist if I only want occasional bookings? Read this FAQ. Within 24 of a reservation, you’ll receive an email titled Confirmed Booking. We share the following reservation info: And the CONFIRMED BOOKING may not be changed or canceled by the owner or CapeHolldays. Depending on the BOOKING SITE’s T&Cs we may only receive the money one day after arrival. Obviously, these bookings can be canceled; due to lack of payment or cancellations as per T&Cs. Our objective is not to discourage owner-stays. It will not be reasonable. However, we have found a few owners would do many owner-reservations. And some would change these reservations as things change. And it becomes an administration hassle. We want to assist but have decided that after ten zero cost reservations by the owner per year to charge an admin fee of R450 per reservation/change. This will keep unnecessary changes to a minimum. In extra ordinary cases we can discuss it with the owner. I never thought about this objection until I got a potential owner who said to me, “I want professionals to manage my mother’s home in Muizenberg, but I don’t want an impersonal corporate company to run it!” Never in my worst dream did I expect this judgment. Unfortunately, she never read our FAQs and 100’s of 5 star reviews. Controlling the number of guests is not easy. When they arrive you can count them, then you see them seven days later when there’s a linen change or when they checkout. Obviously guests are clever and will ensure the right number of guests when they meet the manager. In between arrival and departure, there is no physical interaction with the guests and it is based on trust. As more and more people use Airbnb and short term rentals other hosts have had extra guest problems. Some of the hosts live in Johannesburg with a place in Cape Town where the guest enters keyless. No one to count. If you are an owner-manager ensure that you and your staff are aware of the number of people who have confirmed. We send the owner and the manager an email confirming the dates and number of guests who have reserved the home. Unfortunately, not-too-honest guests will try their luck and have more people over. How do remote hosts resolve the issue? Various non-intrusive options are available to detect noise. Read more here. Party Squasher is another great option if only it was available in SA; it knows when there are too many people in your home by counting the number of mobile devices in the vicinity (more). Agency.CapeHolidays can go and do an extra check on the number of guests at the standard incident fee relevant at that stage. My concern is that it’s a very infrequent issue and throwing repetitive money to do a physical check is costly over time. Please send requests to check guest number more often in writing. Why Keep A Management Kitty? Note: Your Cash Flow statement is up to date 24/7 and shows you at any time what is in the kitty and what money is outstanding at any time. Great question. If you can list your accommodation on Airbnb and manage it yourself then it’s best you do it yourself because; On the other hand an Airbnb Agent in Cape Town like Agency.Capeholidays may assist you better if the following are important? After all that is said and done; we believe it’s better for a Cape Town homeowner to try to become a SuperHost if they believe they have the time and attitude. If not, they may always feel a bit of resentment and that will not be ideal for our Agent & Owner relationship. We have been there. It’s not ideal. But when we have mutual trust we make a winning team. In the hospitality business the motto is: The mandate we agreed with the owner is to do everything within reason to get a 5-star review. We can never use the excuse, “Guest, please wait for 24 hours, as we cannot get hold of the owner to okay replacing the geyser”.
If we cannot authorize work, in an emergency with our proven and trusted workmen, then the owner is not really committed to us and our aims with the home. Most emergencies we may get hold of the owner immediately but if we cannot we must act. Immediately. PS. Never ever use Telkom for anything. Nothing. Cancel Telkom and ask us for alternatives. As you may have read, Agency.CapeHolidays.Info kicked off during 2009. During this time we have had a few experiences we would not wish upon our worst enemies. Luckily we can count these bad experiences on two hands. Some ridiculous, some funny and others; close to madness. Use the links below to read more. The list below may be typical but only the minimum. Each homeowner must take this list and complete it specifically to their own home. When owners have additional house rules the newly updated listed must be emailed to Agency.CapeHolidays.Info where the agent will add it to online listings of the property. If you answered yes to many of these then it’s better you manage and market your own home. You don’t need us. However, if you cannot manage/market then our management and marketing skills will bring you, hassle free , at least 20% more income. Our experience from 2009 will give you a better chance of renting your home for a fair price. Other Cape Town agent’s commission is as much as ours or more. And they have a monthly management retainer as well. If these agencies have bookings or not you pay the retainer. However, if we don’t get bookings you pay zero. Zero commission and zero management fees. Is this fair or would you rather pay us a monthly retainer for doing nothing? Don’t you think our model, of management fees per incident, ensure we focus on rather renting your home for the best possible deal than collecting monthly retainers? Our management function is exclusively available to you at cost . There is no profit for us on management. Our managers get paid each cent we claim for management. Note: guests pays an additional fee for the change over management incidents. It covers about 80% of the management cost. No incidents! You pay nothing. For this, our homeowners choose peace of mind. BTW: We are striving to be the best but we are not there yet. If not we would not have grown our portfolio with very many happy owners. Interesting: Why would our owners send us messages like this if we are not making a difference? This answer is specific to owners who only rent out during school holidays. Here are some of the responsibilities of the domestic. For any deviation, the appointed manager must be notified immediately. Below are 15 minimum functions for the domestic. Available to Agency.CapeHolidays homeowners and management staff. Be friendly, be accommodating, be FIRM! We want a 5 Star review but our integrity is not for sale. With compiled a proformal manual for you to adapt. The manual is not final. It’s the minimum required. I wish we had a crystal ball. Because it can go wrong. And it will – more here on the Airbnb Marriage Made In Hell. When you work with an owner you have to become a team. There is no opposition. Because a good agent assist the owner by doing what the owner expects. And if the OWNER wins the AGENT wins as well. Is that not ideal? Let’s consider a few qualifiers: You should invest in Netflix, DSTV and other streaming applications. This assumes you have invested in uncapped Wi-Fi . Uncapped fast internet is non-negotiable. What streaming apps should I have for my Airbnb? How do I get Netflix on my TV? The best choice is a smart TV (more here) with built-in streaming functionality. If you don’t have a fancy smart TV then you need to see if you have a HDMI slot on your TV. Click here to see what an HDMI slot looks like.
If you don’t have an HDMI slot on your TV then rather buy a smart TV. However, if you have a spare HDMI slot on your TV then either get an Apple Box or Android Box (we recommend this Android box. It’s more expensive than some but reliable and you can add DSTV). How Do I Install DSTV on my smart TV or Smart Box? How to install DSTV is not always that simple. Most boxes come with pre-installed DSTV, Netflix, and others. But if it not then it may be a bit of a problem. Unfortunately, the Smart Boxes or Smart TVs are limited as to what you can download and install. These limitations on Android boxes/TVs are due to Google. Why? I don’t know. On the Smart TV or Smart Box, you can access Google Play where you should be able to get Netflix and DSTV Now and install it. See how to install DSTV Now, here. What is cool is that you can add your Home DSTV account credentials to your DSTV Now application and watch DSTV on this device for free. You don’t pay extra. Ideal for guests and excellent for reducing costs . This means you don’t need to pay DSTV at home and at your Airbnb. If you want to be a scrooge you can even leave it for guests to use their own DTSV account login details but this will limit many British and other foreign English speaking guests who like to watch DSTV and DSTV sport. The same is true for Netflix. With Netflix, I don’t suggest you install it with your account details. No. Each guest familiar with Netflix should use their own account credentials. Do This! And you have just invested in more 5 star reviews. But what happens when you get too many guests staying? The larger the home, pool, jacuzzi, etc are the more the potential it is a target for parties. Smaller places may not attract parties but may still get the extra unauthorised guest or two. How to limit the issue. Let me just remind you that we are talking about low risks. Very low. But for a small investment, you will ensure long term peace of mind. Is this a reasonable recommendation? Tell me. Regards Johan Horak Cape Town Airbnb Agency.CapeHolidays.info with offices in Simonstown and Green Point. Win Unhassles Airbnb eBook & Plus Advice Worth R10000 If the owner ensures the calendar is always correct there is no reasonable-justification, for the owner, to cancel; other than for extenuating circumstance (Acts of God). Therefore clause 3.3 in our T&CS should never be an issue. This clause, however, will ensure owners who may not have the best intentions stay honest. And is that not one reason for an agreement; to keep the bad guys honest? The quick answer is you can not cancel any booking. And not reporting unavailability to us for whatever reason has serious consequences. Here’s the long version: Risk. As you know all businesses have some risk. Even though these risks have an extremely low probability please take note. One of the risks is what’s called Instant Bookings. Instant bookings increase the chance for bookings. When guests meet set criteria they can instant-book. And we cannot cancel as we will face severe penalties. Not only is there a cost involved but we can easily lose our SuperHost status. When an owner agrees to our terms and conditions we share this risk and must limit it. We, therefore, must indicate to owners, who may not take this seriously, the risk and consequences. Let me quote the Terms and Conditions: 3.3 If the OWNER cancels or cannot host as agreed, a confirmed booking, a penalty of US$1500 will be paid by the OWNER to the AGENT and the OWNER will be kept liable for any additional losses incurred by the guest who made the booking and any losses occurred by the AGENT, excluding ‘Acts of God’. The loss, when the owner rejects a confirmed booking, is not measured only in monetary terms. No. The cost to lose our SuperHost status is not quantifiable. Booking.Com makes it more difficult. Booking.com says that if you cancel a confirmed booking, you must find alternative accommodation for the guests. If you cannot they will find similar accommodation, and if the rates are higher then you will be liable to pay the cost to relocate the guest. Therefore, we, explicitly, share with the owner the risks and consequences of rejecting a confirmed booking. How often does this happen? Well, infrequently, but we have had one or two peak only owners who have asked us to market and then remove their homes from the market, without notifying us when it happens. In these cases, we accidentally learned about it. Next time we may not be that lucky. The risks are low as long as owners inform us of changes well in advance. Win Unhassles Airbnb eBook & Plus Advice Worth R10000 Today’s social media profiles make it difficult for most to crook the system. Airbnb, for example, allows guests and hosts to review each other. Not only do you get a rating, like our host rating of 4.9 out 5 stars – for many hundreds of happy guests, we review guests as well. We use Airbnb instant booking and can set various restrictions to ensure only good people book. For example, people with many positive reviews can instantly book. If they only have a few reviews, we can check these and ask the guest pertinent questions. For example; we may ask what is your group make up? You may not discriminate but if you have a potential booker with no reviews who do not answer our questions we may decline. Another way to stop funnies is not to do one night or two night stays. Because party animals only need a home for one night. Guest profiles: Airbnb also uses a system where every user of their platform has to verify their profile. And the more verification you have the higher the trust. All is not sunshine; the host may not always give honest reviews as they feel guilty to do it. This can be a problem for guests with relatively few reviews. Booking.com is pretty useless when it comes to guest verifications as they don’t do guest reviews by hosts. However, the guest can be asked to verify their address and phone number. TripAdvisor is similar to Booking.com. Our own website: The profile of the party is critical. Your best group is family. We have access to social profiles and Google if we need to qualify guests. General: Guests pay upfront; therefore they have money to afford your home. They have their own homes to go back to after their stay. Compare this to longterm renters who may not have their own home yet – this is another issue short term does not experience. And since 2009 we have had less than 0.1% issues with short term rental guests. Therefore the risk for issues is low. If not, we would not be here assisting you. Read more on risks. One day after the arrival of the guests you get paid. The only thing to take note of is Tripadvisor and the sites it uses. Tripadvisor make guests pay in USA dollars. And only pay us 1 day after arrival. Due to exchange rate fluctuations, the amount paid may be slightly different from the one we quoted you – we quote you in rands at the time of the booking. Our Agency Management Terms and Condition are not cast in stone. Some clauses are negotiable. Some others are not. It’s important that you read it. And understand it. This FAQ will answer any issues you may have. Read the T&Cs here. I regularly get questions like, “Are you taking a big enough breakage deposit?” Injuries, accidents and your liability seem to be on the back burner. But let me answer your breakage deposit concern first. As an owner, you want to protect your belongings against breakages. You can throw money at the problem or you make it as foolproof as possible. After a thorough foolproof audit and making changes, the next defense is a breakage deposit. How high should the breakage be to cover your home? Can you consider any figure you believe is high enough? Okay. You decide to hit them hard with a high breakage deposit. But the consequence is; no more bookings. Nothing. Obviously, we need to consider the risk. How many breakages occur and how severe are they? Instead of limiting or stopping bookings it’s our view to get a breakage deposit about equal to one day’s rates during high season. But you may be risk-averse and want more. Your only choice (not really a choice) is to get your short term insurer involved. You must tell him you do short term accommodation and want insurance for breakages, accidents and liability claims. Let’s get back to breakages: Action: In general, short term rental accommodation business is easy if you do the common sense issues well. They are simple. But relentlessly risky if skimped. P.S. If it can break it will break. This does not mean we must change to plastic plates and glasses. Everyday use items must be easily replaceable in the blink of an eye. To claim from a guest for such accidental breakages is not ideal. Win Unhassles Airbnb eBook & Plus Advice Worth R10000 Note: We get two kinds of owners; those who want to unlock the value of their home and bank a healthy profit and those who want to save costs. The latter always consider costs to operate, but the first consider the opportunity and to learn how they can bank more. The one considers problems, the other solutions. We tend to work best with owners who don’t skimp on investing in guest experiences which results in more guests, better reviews, more trust, and more profit. Owners who utilize CapeHolidays Management Agency are obviously interested in costs to manage their Cape Town holiday accommodation. And it can be confusing. So, let me try and explain. Most Accommodation Management companies in Cape Town requires a fixed management fee per month. In our case, we don’t. We could not see why we need to charge owners a fee if there is no activity at the home. This is why our management fee is the cost per incident. The major cost management drivers (change over cost) are: How much are the actual incident fees? This depends on the home but the minimum is currently R350 per incident. But can be different depending on the house. It can change at any time. And owners will be informed if it does. All costs; every-day running the home is not included. These not include fees are, but not limited to, rates and taxes, Internet, DSTV, pool, electricity, etc. The change over cost is per booking. Each booking has at least one meet, greet, and clean. The variables costs are; laundry, consumables, extra service and window cleaning, upholstery- and carpet cleaning (if and when needed). Every guest who books pays the total rate for the stay and an extra, one-off, change-over fee to cover most of the change-over cost but not all costs. You may ask, “why does the change-over-fee not cover all the costs?” The problem is not that we can increase the change over fee but we must consider the total rate the guest is willing to pay. We, therefore, make the fee “just enough”. When we get paid by the guest we deduct our commission and pay you the total excluding the change-over fee. The change-over-fee is credited to your account. This means you get it but it’s not paid to you directly but used to cover costs. When we get invoiced by the contractors (meeting, greeting, laundry, etc) we debit this change-over-credit. Most of the time the change-over fee will not cover the full services rendered, and the reason why we keep a kitty for these costs. Let me summarise: The actual change-over-fee and per-incident management costs are shared with the owner as soon as we have met and discussed the home and the individual owner’s needs. Finding The Cash Flow Spreadsheet when you need it? It is very simple to do on your mobile phone. You can also add it to your desktop computer but today I’ll only share how to save it on your mobile Home Screen! Steps: Win Unhassles Airbnb eBook & Plus Advice Worth R10000 |
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