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You are the experts can you tell me how much I’ll make with my Airbnb?

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Dear New Owner,


How much will I make with Airbnb or short term rentals in Cape Town?
Today I’ll try and give you an answer. However, it will not be straightforward.
Before we share the answer to the million-dollar question we must qualify the owner’s expectations.

Let me explain.

Kicking off we ask the new owner   what income they expect per annum from the property?   
The objective is not in defining if the owner is a short term rental marketing expert. No.  

We use the owner’s answer to the question to verify if we can meet the owner’s expectations. This answer help us qualify the owner.

It’s critical to know from the owner; who is the investor, the overall caretaker, and person expecting a return on their money.
However, when we normally ask the owner…. 

It’s very common for the owner to say;

“We do not know the market and would not be able to tell…… you telling us what you feel we can expect as you know the market better as you say you are the experts”. Potential Homeowner

Correct! We are the experts!

And  we will guide the owner eventually  but an owner with unreasonable expectations is a concern.

Let me explain.

As I mentioned we use the owner’s annual income expectations to qualify the owner
We would rather know if we can meet your expectations, today, than avoid disappointment tomorrow.Experience Airbnb Agent

For example: 

  1. If the  owner expects a lot more than what we can reasonably get  from the market then we know, to rather, stay clear of the owner. Let’s assume we don’t know the owner’s expectations and it is 2 x what is reasonable then we are going to have a massively disappointing relationship. It will fail as we did not know her expectations. 
  2. If the owner’s expectations are  in the ballpark we know we just overcame one of the obstacles to a good relationship. 
  3. If the owner’s  expectations are too low we can panel beat the expectations ; some times these owners tell us they only want a few profitable bookings. In the past when we did not know their low expectations; we bombarded them will ideas to maximise income while they were not interested. And this also causes strain. 
I am sure you now understand and would agree to our request to know what annual income you expect. Or would love to get.

How do you try and figure it out? 

You may want to at least cover costs monthly, or cover the bond, or make at least what you can do renting it out long term. These are good starts and we can work with that.

It’s not science. You cannot fail. Just go with your gut. 

Trust us on this. 

P.S. We are not real estate agents who want to make a quick buck. Our relationship must last for years.

But if we get it wrong let’s say goodbye before we fail each other.Experienced Agent

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