Questions and Answers About Setting Up A Self-Catering Accommodation Business In Cape Town
If you’re looking for a way to make money from your Cape Town holiday home, then read on.
Starting a self-catering accommodation business In Cape Town is all about being informed. But where do you start?
You can start by deciding whether you want to manage and market yourself or use an agency. There are pros and cons of each option so it’s important to think about what will work best for your situation. Talking about cons; what are the risks?
Once you’ve made that decision, the next step is figuring out how much time and energy you have available to dedicate towards managing your property. Do you have enough time? Are there any other commitments in your life that might get in the way? These are all things worth considering before taking on this project.
Read these frequently asked questions for in-depth information about starting up a self-catering accommodation business in Cape Town!
Let’s look at the questions and answers you may have to set up your Cape Town Airbnb accommodation business.
|Table Of Contents: Setting Up A Self-Catering Accommodation Business In Cape Town|
|1. Setting Up A Self-Catering Airbnb|
|2. How To Make Money With Airbnb|
|3. How To Manage An Airbnb|
|4. T&Cs | Rules | Protection|
|5. Only School Holiday Owners|
Setting Up A Self-Catering Airbnb Accommodation Business In Cape Town
There are many benefits to starting up a self-catering accommodation business in Cape Town, but it’s important not to base your decision on purely financial incentives. A successful host, especially a SuperHost, can make money from Airbnb. But you must study it well. Ignorant is no excuse.
How To Make Money With Airbnb Accommodation Business In Cape Town
You’ll read a lot of different opinions about making money with Airbnb. The following are some of the opinions you’ll likely read, and what they mean.
What is import? Trust. If you ignore trust with your guests you are going to fail. If your Airbnb guests don’t give you 5-star reviews – regularly you will be just another average Joe. You will read there is, nearly, a direct relationship between the number of reviews and occupancy. Get those reviews in quickly. Why quickly? Airbnb likes action. A dormant holiday home in Cape Town or anywhere is a waste; they’ll dump you to the bottom.
Obviously, Agency.CapeHolidays Management is biased but we are not really interested in managing a home the owner wants to market manage herself (this also means we can market if the owner wants to only manage the home). This should not stop us from giving you advice. So read what we share with this in mind.
Read these FAQ’s on setting up a self-catering accommodation business in Cape Town to profit.
I just received this concern from an owner. Basically saying, how do I find my accommodation on Agency.CapeHolidays.Info searching Google?
I just type Cape Holidays into my browser. Friends have done the same and have the same experience…i.e. they can’t find my house. I’m sure it is taking me to the old site then. But if so it is taking anyone entering Cape holidays there…this may affect the marketing of the house negatively.
My answer is not short but I’ll limit it as far as possible:
Thanks for your question or rather a concern.
Unfortunately, the way you search or friends search for a specific home, using Google, is no longer the way we try and market accommodation.
Let me also say that your inability to find your home as described has a very limited effect on your occupancy.
We operate like Pareto.
We had to learn to focus our attention where it really matters. It does not help we focus 95% of our efforts on something bringing in less than 5% return.
BTW. We are not in the business of leaving money on the table. As you know, there is no reason to plod along a route that is not profitable, not easy, or without unnecessary investment in a loss while trying to conquer Google SEO.
Today, our website is like a business card today. It’s a place where we share our listings but don’t expect any massive income or traffic from it.
The general competition by big powers like Google, Airbnb, Booking.com, TripAdvisor, and others are severe. And we have to decide which is the most effective and the less evil of the lot.
An accommodation-agency-website generates very little sales today. And those inquiries you get are not only not qualified they are poorly informed, and most tend to be cheapskates who are not familiar with Airbnb Booking.com and others. If today and you are not familiar with Airbnb then I am skeptical if you can afford to stay with us.
We do SEO but Google rather wants us to pay them dear money to get attention . If you look at a search within Google you’ll see about 50% of the page is taken by Google ads.
Trying to win the search engine optimisation game is like a keen school boy trying to play Springbok rugby. Google wants you to play rugby but the dice is loaded in favour of Google. You are competing against Google’s money making goals. The more successful you are with free SEO the less successful is Google. And they are there to squash the daily living light out of you.
When you pay Google Ads you get what you want and ask for. We can pay Google on your behalf. But we decided against it. Why?
Google demands money irrespective of success.
We have taken a conscious decision to let Airbnb and others pay Google. And they do advertise. And we benefit indirectly.
With Airbnb, we also pay but it’s controlled. You pay only for a successful reservation. The same for other listings sites.
We have focused our attention since Airbnb took over and Google started aggressively selling their adverts, on marketing via listings sites (Airbnb etc). And using our website as a business card.
Today we are professionals at it with a success record we can be proud of. Like being SuperHosts managing more than 50 Cape Town Airbnb properties an achieving between 20% and 50% higher occupancy than the norm.
Therefore searching for accommodation and finding Agency.CapeHolidays.Info is not really how we any longer try and market your home or any home for that matter. Any enquiry we get from our site is a bonus.
If you want to share your home with friends it’s better to visit Agency.CapeHolidays.Info find your home and send your friends a link to your listing (Link here https://agency.capeholidays.info/listings/5-bedrooms-accommodation-simonstown/)
BTW if you search the following you’ll see your home in 11 position.
Have a look at all the Google ads and other stuff Google adds to make this more and more difficult to market via SEO – as you indirectly suggested.
Search via Google for Queens Villa Simonstown.
PS. With your home running at such high occupancy shows we are doing it right. And next year with all the additional reviews it will do even better. This house is and will be a mass success. But we cannot not focus too much (any) attention on completing with Google.
P.P.S. We prefer to find ways to focus on identifying 20% of any drivers bring us 80% income. Today Airbnb brings us more than 90% of our reservations. Not only is the process simple, and reliable it also brings the best out in guests. Airbnb guests are a different breed than guests from agency websites. This is because of social profiles populated with reviews from hosts where they stayed.
This was a great and important question to ask but any Accommodation Agency should be open to new ways and criticisms from owners. And we welcome it. ?
How To Manage An Airbnb Accommodation Business In Cape Town
A holiday home in Cape Town can be managed by the host. A good host is someone who has a good attitude and is able to talk to guests; banking goodwill.
Managing hosts also need to set expectations for the guests that they are hosting and get five-star reviews from those people.
If you want to have a self-catering home, you should know how to manage time, resources extremely well. If not, it could become a disaster. Guests don’t mind a mistake but they will take revenge (bad review) if you are not responsive.
You need to meet people when they get here. You will show them the key amenities, like where is the pool or laundry room. You will also tell them about any other facilities, like WiFi codes. Setting expectations. If you are timid and afraid they will take advantage. Be firm but friendly.
Read these FAQ’s on setting up a self-catering accommodation business in Cape Town to manage it effectively.
Self-Catering Accommodation Business In Cape Town: T&Cs | Rules | Protection
Managing a Cape Town self-catering holiday home has its risks, fears, and worries. You read bad press about parties, people occupying houses, theft, and whatnot. Without getting way out-philosophical;
A ship in port is safe; but that is not what ships are built for. This saying has also been credited to Albert Einstein and John A. Shedd..
You have to address the risks, do foolproof audits, set up systems to reduce risk. Never assume. Fools like hosts who make assumptions.
The following FAQs are for owners who want an agency to manage but you can pick and choose what to read. Adapt it for your Cape Town self-catering business. And make it better.
Read these FAQ’s on setting up a self-catering accommodation business in Cape Town to make it foolproof (if there is such a perfect home – we should try).
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How To Short Term Rent My Cape Town Holiday Home During School Holidays Only?
Local Cape Town schools have a six-week break during December and January. For those who own a nice home in Cape Town, this is an opportunity to earn extra income by renting their property while the owner takes a break.
Many Cape Town “school holiday” owners want to rent their home but are worried about the work that goes into it. They’re also unsure of how to manage their home, and whether or not they should charge in a different currency. These people need someone with the infrastructure and marketing skills to help them rent their home on Airbnb. It’s not difficult when renting online but when it comes to pricing and management, guest liaison, checking on guests, parties, etc. they may decide that it’s too much for them.
You may read that it’s difficult to match the expectations of “school holiday” owners, and the impact of expecting guests. When you manage an annually available Cape Town holiday home you have various feedback loops; the house becomes more guest-ready or foolproof. Owners also learn the ins and outs.
I suggest owners ensure they are fully aware; high expectations will be deflated if the owner lives in a perfect world. Read as much as possible. We also share a Terms & Conditions dedicated to “School Holiday Owners” specifically. The T&Cs is designed to highlight the issues you may encounter.
Read these FAQ’s on setting up a self-catering accommodation business in Cape Town for owners with kids at school; meaning the home is only available during school holidays.