You came here because you want to review us. We respect your views, your insights and we are committed to always improving. Please share if we were remarkable and if so why.
Required Field
You came here because you want to review us. We respect your views, your insights and we are committed to always improving. Please share if we were remarkable and if so why.
Required Field
This is not the question you should ask CapeHolidays. We suggest you read what our guests and owner have to say about us.
But, when we list your home, under our Flag – CapeHolidays, your home is seen as a SuperHost home immediately. Our GOODWILL becomes yours.
To be SuperHosts:
We must maintain a 4.8 star rating with positive reviews (more on criteria). Something we have achieved:
As you can see we score 4.9 out 5 for every of the nearly 600 guests who reviewed us. Designed for success from 2009.
For this reason, we are SuperHosts and very proud of it (see our profile at Airbnb).
Obviously, we can, with confidence, say we are a successful professional Airbnb Agency in Cape Town.
Because of this Badge of Trust, we share it with owners who are willing to work with us and have remarkable accommodation.
Unfortunately, choosing remarkability is not that easy. Why? Because the final judge is the very critical guest who paid to stay and have earned the right to review your home.
These guests come with high expectations. If your home fails at the first booking it will be uphill to recover.
When we choose, the owner and/or the home, incorrectly we could lose our SuperHost status. Therefore, we must be supercritical before a holiday home is added to our portfolio.
In other words, SuperHosts attract more business because of established trust. This overcomes the lack of trust you have when you list your home from ground-zero. It takes time and lower rates to attract guests when you are new and competing with the masses out there.
I have said it:
We are a team working together and the sky’s the limit. And there is nothing like reading reviews from happy guests. Wait. You’ll see. It’s fun to bank good money while everyone is happy!
The short answer: NO!
This is a common concern for new owners. As we implement our trust-building phase we use competitive rates to attract reluctant guests to stay and get reviews at the new accommodation.
The Consequences of AirBnB’s Commoditization On Rates
It’s only after new owners become familiar with the painful reality and impact of AirBnB’s commoditization of the short term accommodation market, that they change their mind about our rate setting philosophy.
After this introduction let me address the concern about low rates equaling bad guests.
When we talk about low rates to buy trust we are talking about competitive rates only and not Rock-bottom rates.
As you know, we don’t have the accommodation seeker’s trust yet, and we must use our only effective driver, namely rates, to overcome resistance to book.
The guests who book initially are the same guest who may pay premium rate tomorrow. But with no reviews (trust) forget it.
Only a remarkable holiday home at a bargain will do.
In the market we operate, guests are not poor.
Let me make a statement based on experience.
Even if the rates are competitive you still get great guests.
Now let me share why I say this:
The real risk is not bad guests but rather uneducated guests. With today’s social media profiles guests cannot hide any longer.
We started our business in 2009. This was before social media. And many people left homes untidy as there was no recourse. Even owners got away with shoddy offerings.
Today Your Social Profile Is A Valuable Asset.
When a guest book and stay they review us. And these positive reviews made us SuperHosts. Trust! As guests depart we review them. And they establish trusting profile overtime. Today we all know the consequences of a bad review for both parties.
Let me repeat: Even if the rate is competitive no guests will risk getting a bad review knowing other hosts will not approve them with a bad previous review.
The only risk for us is first time users on Airbnb. Unfortunately, they are not familiar with the implications of getting a bad review and how it impacts their future ability to use Airbnb. And some of them, ignorantly, will not leave the property in the same clean state they received it.
When they get hit with a bad review they never again treat any Airbnb place poorly. And if they do they get blocked.
Our challenge is to make it as difficult for new guests to book without first qualifying (See Forbes article above) them and then we educate them on what we expect.
To answer the question: No. Competitive rates are not the cause of bad guests. Bad guests are mostly new guests unfamiliar with their responsibility.
New owners are concerned, initially, with the daily rates we set.
“Set the Airbnb rates high and I am happy. Rates are my measure of success!”
For example, I got this email from a new owner, after we notified him of his second booking.
I would have expected the going rate to be higher late in November….but I know you guys know what you are doing.
Although he says we know what we do, he is concerned. Correctly so.
And most owners, initially, feel the same way. Only high rates will ease their minds. But after they realise we are stacking snow, hand upon hand, building trust they get the idea.
Who can stop a snowball of trust?
Eventually, they happily bank a lot of money as the trust-snowball gets momentum and picks up speed.
Patience is the name of the game. We must crawl before we walk.
Unfortunately, rates are not based on fact.
It’s based on the time for guests to take action (speed to book or lack thereof – more below), the level of trust you established (reviews for example), perception etc.
At the moment your new house has no reviews and therefore no trust. No guest will take action (book your home) without an incentive.
Why Would An Airbnb Guest Be Your Guinea Pig?
Guests do not book willy nilly. They base their decisions on the ratings by other guests – positive reviews, Superhost status. Do they like the features, the photos, and the rates? There are more, like cancelation policies, etc.
You can have it all but with no reviews, your home will come second when compared to similar homes with many reviews.
Therefore, you really don’t have much of a choice but to make it more attractive and your only ally – competitive rates.
This means you can bring guests to take action faster with rates you may perceive as uncomfortable.
At ground zero you are buying reviews. You are paying a price to get trust.
Our only aim is to focus on achieving higher annual income. This will change your mindset. You now focus on the long term. One solid hand of snow at a time.
Let’s talk time/speed ….
The issue with maximizing rates, in isolation, is it ignores time-to-take-action – speed at which you get or don’t get bookings (more below) . High rates are useless if over time you get no bookings.
Consider the “slower and faster” time to take action scenario:
Use Feedback From Time-To-Action!
We are getting feedback from both above.
Action speeds up, due to high demand, we can conclude:
Our Airbnb rates are too low and we can now increase. If we cannot increase now we will increase the rates for the same time next year. Slowly over time, as we collect more reviews, increase occupancy we tweak the rates upwards. And the owner is happy.
If demand slows down we start all over again by reducing rates until guests start taking action faster. And slowly work our way up again.
On the other hand; if you are focusing on high rates you may impress your neigbours but not your bank manager.
Allow us to do what we do best; focus on time to take action, get bookings and reviews and accumulate. Based on these multipliers we will get better than competitive rates. Why? As we build trust the time to take action reduces (higher demand) and due to demand, we increase the rates. Over time the tortoise wins the race.
Patience is the game now.
Win Unhassles Airbnb eBook & Plus Advice Worth R10000
But, when we list your home, under our Flag – CapeHolidays, your home is seen as a SuperHost home immediately. Our GOODWILL becomes yours.
To be SuperHosts:
We must maintain a 4.8 star rating with positive reviews (more on criteria). Something we have achieved:
As you can see we score 4.9 out 5 for every of the nearly 600 guests who reviewed us. Designed for success from 2009.
For this reason, we are SuperHosts and very proud of it (see our profile at Airbnb).
Obviously, we can, with confidence, say we are a successful professional Airbnb Agency in Cape Town.
Because of this Badge of Trust, we share it with owners who are willing to work with us and have remarkable accommodation.
Unfortunately, choosing remarkability is not that easy. Why? Because the final judge is the very critical guest who paid to stay and have earned the right to review your home.
These guests come with high expectations. If your home fails at the first booking it will be uphill to recover.
When we choose, the owner and/or the home, incorrectly we could lose our SuperHost status. Therefore, we must be supercritical before a holiday home is added to our portfolio.
In other words, SuperHosts attract more business because of established trust. This overcomes the lack of trust you have when you list your home from ground-zero. It takes time and lower rates to attract guests when you are new and competing with the masses out there.
I have said it:
We are a team working together and the sky’s the limit. And there is nothing like reading reviews from happy guests. Wait. You’ll see. It’s fun to bank good money while everyone is happy!
The short answer: NO!
This is a common concern for new owners. As we implement our trust-building phase we use competitive rates to attract reluctant guests to stay and get reviews at the new accommodation.
The Consequences of AirBnB’s Commoditization On Rates
It’s only after new owners become familiar with the painful reality and impact of AirBnB’s commoditization of the short term accommodation market, that they change their mind about our rate setting philosophy.
After this introduction let me address the concern about low rates equaling bad guests.
When we talk about low rates to buy trust we are talking about competitive rates only and not Rock-bottom rates.
As you know, we don’t have the accommodation seeker’s trust yet, and we must use our only effective driver, namely rates, to overcome resistance to book.
The guests who book initially are the same guest who may pay premium rate tomorrow. But with no reviews (trust) forget it.
Only a remarkable holiday home at a bargain will do.
In the market we operate, guests are not poor.
Let me make a statement based on experience.
Even if the rates are competitive you still get great guests.
Now let me share why I say this:
The real risk is not bad guests but rather uneducated guests. With today’s social media profiles guests cannot hide any longer.
We started our business in 2009. This was before social media. And many people left homes untidy as there was no recourse. Even owners got away with shoddy offerings.
Today Your Social Profile Is A Valuable Asset.
When a guest book and stay they review us. And these positive reviews made us SuperHosts. Trust! As guests depart we review them. And they establish trusting profile overtime. Today we all know the consequences of a bad review for both parties.
Let me repeat: Even if the rate is competitive no guests will risk getting a bad review knowing other hosts will not approve them with a bad previous review.
The only risk for us is first time users on Airbnb. Unfortunately, they are not familiar with the implications of getting a bad review and how it impacts their future ability to use Airbnb. And some of them, ignorantly, will not leave the property in the same clean state they received it.
When they get hit with a bad review they never again treat any Airbnb place poorly. And if they do they get blocked.
Our challenge is to make it as difficult for new guests to book without first qualifying (See Forbes article above) them and then we educate them on what we expect.
To answer the question: No. Competitive rates are not the cause of bad guests. Bad guests are mostly new guests unfamiliar with their responsibility.
But, when we list your home, under our Flag – CapeHolidays, your home is seen as a SuperHost home immediately. Our GOODWILL becomes yours.
To be SuperHosts:
We must maintain a 4.8 star rating with positive reviews (more on criteria). Something we have achieved:
As you can see we score 4.9 out 5 for every of the nearly 600 guests who reviewed us. Designed for success from 2009.
For this reason, we are SuperHosts and very proud of it (see our profile at Airbnb).
Obviously, we can, with confidence, say we are a successful professional Airbnb Agency in Cape Town.
Because of this Badge of Trust, we share it with owners who are willing to work with us and have remarkable accommodation.
Unfortunately, choosing remarkability is not that easy. Why? Because the final judge is the very critical guest who paid to stay and have earned the right to review your home.
These guests come with high expectations. If your home fails at the first booking it will be uphill to recover.
When we choose, the owner and/or the home, incorrectly we could lose our SuperHost status. Therefore, we must be supercritical before a holiday home is added to our portfolio.
In other words, SuperHosts attract more business because of established trust. This overcomes the lack of trust you have when you list your home from ground-zero. It takes time and lower rates to attract guests when you are new and competing with the masses out there.
I have said it:
We are a team working together and the sky’s the limit. And there is nothing like reading reviews from happy guests. Wait. You’ll see. It’s fun to bank good money while everyone is happy!
In the hospitality business the motto is:
The mandate we agreed with the owner is to do everything within reason to get a 5-star review. We can never use the excuse, “Guest, please wait for 24 hours, as we cannot get hold of the owner to okay replacing the geyser”.
If we cannot authorize work, in an emergency with our proven and trusted workmen, then the owner is not really committed to us and our aims with the home.
Most emergencies we may get hold of the owner immediately but if we cannot we must act. Immediately.
Excellent question;
An Airbnb Property Management company provides a service to accommodation owners who would like to generate income from their accommodation but are either not able to manage the home themselves or they are not interested in management and marketing.
What Is the Airbnb Management Criteria I should Consider Before I Decide?
Agency.CapeHolidays.info is one of many Airbnb management companies Cape Town. It’s your choice. Obviously. But do your homework.
Agency.CapeHolidays.info is an Airbnb property management company with offices in Simonstown and Green Point.
You can look at Cape Town suburbs where we manage here.
This is not the question you should ask CapeHolidays. We suggest you read what our guests and owner have to say about us.
In the hospitality business the motto is:
The mandate we agreed with the owner is to do everything within reason to get a 5-star review. We can never use the excuse, “Guest, please wait for 24 hours, as we cannot get hold of the owner to okay replacing the geyser”.
If we cannot authorize work, in an emergency with our proven and trusted workmen, then the owner is not really committed to us and our aims with the home.
Most emergencies we may get hold of the owner immediately but if we cannot we must act. Immediately.
Today’s social media profiles make it difficult for most to crook the system. Airbnb, for example, allows guests and hosts to review each other. Not only do you get a rating, like our host rating of 4.9 out 5 stars – for many hundreds of happy guests, we review guests as well.
We use Airbnb instant booking and can set various restrictions to ensure only good people book. For example, people with many positive reviews can instantly book. If they only have a few reviews, we can check these and ask the guest pertinent questions. For example; we may ask what is your group make up? You may not discriminate but if you have a potential booker with no reviews who do not answer our questions we may decline.
Another way to stop funnies is not to do one night or two night stays. Because party animals only need a home for one night.
Guest profiles: Airbnb also uses a system where every user of their platform has to verify their profile. And the more verification you have the higher the trust.
All is not sunshine; the host may not always give honest reviews as they feel guilty to do it. This can be a problem for guests with relatively few reviews.
Booking.com is pretty useless when it comes to guest verifications as they don’t do guest reviews by hosts. However, the guest can be asked to verify their address and phone number.
TripAdvisor is similar to Booking.com.
Our own website: The profile of the party is critical. Your best group is family. We have access to social profiles and Google if we need to qualify guests.
General: Guests pay upfront; therefore they have money to afford your home. They have their own homes to go back to after their stay. Compare this to longterm renters who may not have their own home yet – this is another issue short term does not experience. And since 2009 we have had less than 0.1% issues with short term rental guests. Therefore the risk for issues is low. If not, we would not be here assisting you.
Read more on risks.
This is not the question you should ask CapeHolidays. We suggest you read what our guests and owner have to say about us.
But, when we list your home, under our Flag – CapeHolidays, your home is seen as a SuperHost home immediately. Our GOODWILL becomes yours.
To be SuperHosts:
We must maintain a 4.8 star rating with positive reviews (more on criteria). Something we have achieved:
As you can see we score 4.9 out 5 for every of the nearly 600 guests who reviewed us. Designed for success from 2009.
For this reason, we are SuperHosts and very proud of it (see our profile at Airbnb).
Obviously, we can, with confidence, say we are a successful professional Airbnb Agency in Cape Town.
Because of this Badge of Trust, we share it with owners who are willing to work with us and have remarkable accommodation.
Unfortunately, choosing remarkability is not that easy. Why? Because the final judge is the very critical guest who paid to stay and have earned the right to review your home.
These guests come with high expectations. If your home fails at the first booking it will be uphill to recover.
When we choose, the owner and/or the home, incorrectly we could lose our SuperHost status. Therefore, we must be supercritical before a holiday home is added to our portfolio.
In other words, SuperHosts attract more business because of established trust. This overcomes the lack of trust you have when you list your home from ground-zero. It takes time and lower rates to attract guests when you are new and competing with the masses out there.
I have said it:
We are a team working together and the sky’s the limit. And there is nothing like reading reviews from happy guests. Wait. You’ll see. It’s fun to bank good money while everyone is happy!
In the hospitality business the motto is:
The mandate we agreed with the owner is to do everything within reason to get a 5-star review. We can never use the excuse, “Guest, please wait for 24 hours, as we cannot get hold of the owner to okay replacing the geyser”.
If we cannot authorize work, in an emergency with our proven and trusted workmen, then the owner is not really committed to us and our aims with the home.
Most emergencies we may get hold of the owner immediately but if we cannot we must act. Immediately.
New owners are concerned, initially, with the daily rates we set.
“Set the Airbnb rates high and I am happy. Rates are my measure of success!”
For example, I got this email from a new owner, after we notified him of his second booking.
I would have expected the going rate to be higher late in November….but I know you guys know what you are doing.
Although he says we know what we do, he is concerned. Correctly so.
And most owners, initially, feel the same way. Only high rates will ease their minds. But after they realise we are stacking snow, hand upon hand, building trust they get the idea.
Who can stop a snowball of trust?
Eventually, they happily bank a lot of money as the trust-snowball gets momentum and picks up speed.
Patience is the name of the game. We must crawl before we walk.
Unfortunately, rates are not based on fact.
It’s based on the time for guests to take action (speed to book or lack thereof – more below), the level of trust you established (reviews for example), perception etc.
At the moment your new house has no reviews and therefore no trust. No guest will take action (book your home) without an incentive.
Why Would An Airbnb Guest Be Your Guinea Pig?
Guests do not book willy nilly. They base their decisions on the ratings by other guests – positive reviews, Superhost status. Do they like the features, the photos, and the rates? There are more, like cancelation policies, etc.
You can have it all but with no reviews, your home will come second when compared to similar homes with many reviews.
Therefore, you really don’t have much of a choice but to make it more attractive and your only ally – competitive rates.
This means you can bring guests to take action faster with rates you may perceive as uncomfortable.
At ground zero you are buying reviews. You are paying a price to get trust.
Our only aim is to focus on achieving higher annual income. This will change your mindset. You now focus on the long term. One solid hand of snow at a time.
Let’s talk time/speed ….
The issue with maximizing rates, in isolation, is it ignores time-to-take-action – speed at which you get or don’t get bookings (more below) . High rates are useless if over time you get no bookings.
Consider the “slower and faster” time to take action scenario:
Use Feedback From Time-To-Action!
We are getting feedback from both above.
Action speeds up, due to high demand, we can conclude:
Our Airbnb rates are too low and we can now increase. If we cannot increase now we will increase the rates for the same time next year. Slowly over time, as we collect more reviews, increase occupancy we tweak the rates upwards. And the owner is happy.
If demand slows down we start all over again by reducing rates until guests start taking action faster. And slowly work our way up again.
On the other hand; if you are focusing on high rates you may impress your neigbours but not your bank manager.
Allow us to do what we do best; focus on time to take action, get bookings and reviews and accumulate. Based on these multipliers we will get better than competitive rates. Why? As we build trust the time to take action reduces (higher demand) and due to demand, we increase the rates. Over time the tortoise wins the race.
Patience is the game now.
Win Unhassles Airbnb eBook & Plus Advice Worth R10000
This is not the question you should ask CapeHolidays. We suggest you read what our guests and owner have to say about us.
But, when we list your home, under our Flag – CapeHolidays, your home is seen as a SuperHost home immediately. Our GOODWILL becomes yours.
To be SuperHosts:
We must maintain a 4.8 star rating with positive reviews (more on criteria). Something we have achieved:
As you can see we score 4.9 out 5 for every of the nearly 600 guests who reviewed us. Designed for success from 2009.
For this reason, we are SuperHosts and very proud of it (see our profile at Airbnb).
Obviously, we can, with confidence, say we are a successful professional Airbnb Agency in Cape Town.
Because of this Badge of Trust, we share it with owners who are willing to work with us and have remarkable accommodation.
Unfortunately, choosing remarkability is not that easy. Why? Because the final judge is the very critical guest who paid to stay and have earned the right to review your home.
These guests come with high expectations. If your home fails at the first booking it will be uphill to recover.
When we choose, the owner and/or the home, incorrectly we could lose our SuperHost status. Therefore, we must be supercritical before a holiday home is added to our portfolio.
In other words, SuperHosts attract more business because of established trust. This overcomes the lack of trust you have when you list your home from ground-zero. It takes time and lower rates to attract guests when you are new and competing with the masses out there.
I have said it:
We are a team working together and the sky’s the limit. And there is nothing like reading reviews from happy guests. Wait. You’ll see. It’s fun to bank good money while everyone is happy!
In the hospitality business the motto is:
The mandate we agreed with the owner is to do everything within reason to get a 5-star review. We can never use the excuse, “Guest, please wait for 24 hours, as we cannot get hold of the owner to okay replacing the geyser”.
If we cannot authorize work, in an emergency with our proven and trusted workmen, then the owner is not really committed to us and our aims with the home.
Most emergencies we may get hold of the owner immediately but if we cannot we must act. Immediately.