Dear Homeowner,

Your Home Has Hidden Potential: Time for a Unique Transformation

Thank you for completing our evaluation. Based on the information provided, we've identified some significant challenges, but also opportunities for improvement.

Current Standing:

Competitive Category

Many Similar

Your property appears to be in a highly competitive category with many similar offerings

Challenging Market

Over Supply

It may be struggling to stand out in the current over supplied market

Design Constraints

Differentiation Challenge

Differentiation is crucial but challenging given the property's constraints

Verdict: Needs Substantial Differentiation

Airbnb Profitability Demand_Profitability and Supply

Your property is currently positioned towards the left side of the graph, where uniqueness is lower. Notice how demand/profitability dips here, while supply is high. This area represents properties that may struggle to stand out in a crowded market. However, the graph shows that by increasing uniqueness (moving right), you can potentially boost demand and profitability significantly.

What This Means for You:

If our evaluation is accurate, your property might be in the “cookie-cutter” league, primarily competing on price. If all else fails, be the best at competitive pricing. This is a challenging position, especially considering that the number of Airbnbs in Cape Town doubles every four years. However, you can work towards setting your property apart with strategic and creative changes.

Realistic Opportunities for Improvement: While differentiation is challenging, there are still ways to enhance your property’s appeal:

Instagramble Interior!

Focus on creating an Instagram-worthy interior design within your space constraints

Pricing Strategy

If all else fails focus on the best competitive pricing strategy. You are in a competitive market. Win it with high occupancy.

Dedicated Amenities

Emphasize amenities and features that competing or larger properties might not offer

Experiences Create Memories

Enhance guest experience through exceptional service and personal touches

Thanks Again!

 Let's explore maximising your property's potential, share some insights, etc.

Remember, potentially being in the “cookie cutter” market is the starting point in this highly competitive market. You can attract guests by leveraging your property’s pricing strategy, interior, and amenities. We must emphasise that your pricing strategy may be the real winner. 

Next Steps: Study your competitors. See what other similar 5-star properties do. Read their reviews. Study their calendar. Check their pricing! Because of the highly competitive market, Capeholidays may not be your ideal agency. But still, we are here to help if you need specific ideas on unlocking your Airbnb’s full potential.

 

Share & Help Fellow Hosts Discover Their Potential!

Transform!

Pricing Strategy

ItWith uniqueness we follow our in house pricing strategy.

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Risks Reward

Are we all aware of the risks involved with Airbnb? Be informed.

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Transforming

Our 12 step onboarding process. Transparency is our motto. Why? It ensures long term relationships.

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Proven Results

Choosing between a "Cheap" Cape Town agency and one with a proven track record? Which would you pick?

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Questions and Answers

Let's answer your questions today. Just ask. Please. Responsive is our business.

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Who Are We?

If you are looking for one of the top hands on boutique agencies then great. Superhosts, scoring 4.9 EST. 2009.

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A Few Guest Reviews

We enjoyed the little efforts by our host to welcome us (fresh milk in the fridge, biscuits in the cupboard, the home was already opened and fresh when we arrived) and our host welcomed us warmly and explained everything so clearly and was available AT ANY TIME for any questions we had.
Fallon Courtney
Fallon CourtneyGuest
Lots of people say it was like home from home and in this instance that statement holds true. Everything including the check in with Aureol, the fantastic view, the cleanliness, the well equipped kitchen, the emergency lights and the comfy bed were perfect. We even had a battery back-up to keep things going when the electricity was out due to the load shedding. One of the best places we have ever stayed at and when we return we will definitely be calling Aureol and staying here.
Graigh
GraighGuest
Amazing home and a wonderful host! We have stayed in a few Airbnbs in Capetown over the years, but will definitely make this home our first choice from now on! Our experience from the first day to the last was brilliant! Your home is wonderful, we loved our stay. Thank you so much Hans! Our experience from the first day to the last was brilliant! Your home is wonderful, we loved our stay!
Holly
HollyCEO
Superb location, beautiful apartment - well taken care of by the hosts. The complimentary milk, water, coffee, tea and sugar were very welcome. Coral was lovely, easy to communicate with and very accommodating with little things like organising an extra pillow for me and arranging for access to the apartment so that a transformer could be installed so we had WiFi and were able to watch TV during load shedding which was much appreciated.
Vanessa
Vanessa Guest
This gem of a house in Constantia Nek is really something special. It's worth staying here just for the view off the stoep (porch) across the valley and on to the back of Table Mountain Nature Reserve. So peaceful and relaxing. The bird life is rich and abundant, and we often spotted a nesting pair of Verreaux's Eagles circling overhead. The house itself has everything you need. The beds, especially in the master bedroom, were some of the comfiest we've ever slept on. Our hosts Vanessa and Nandi went out of their way to ensure we had everything we needed.. and were very fast to respond to any question or concern. We're already planning the return trip in 2023.
Phillip
Phillip Guest
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