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FAQ: Agency.CapeHolidays Management Services

FAQ’s

FAQs: Accommodation Profitability (5)

When you list your home it has  ZERO trustability ; no reviews and no bookings. 

More on the topic
Why Should I List With You If I can Do Airbnb
What do we provide for the commission we take?

But, when we list your home, under our Flag – CapeHolidays, your home is seen as a SuperHost home immediately. Our GOODWILL becomes yours.

To be SuperHosts:

We must maintain a 4.8 star rating with positive reviews (more on criteria).  Something we have achieved:

Superhosts CapeHolidays

As you can see we score 4.9 out 5 for every of the nearly 600 guests who reviewed us. Designed for success from 2009. 

For this reason, we are SuperHosts and very proud of it (see our profile at Airbnb). 

CapeHolidays SuperHosts

Obviously, we can, with confidence, say we are a successful professional Airbnb Agency in Cape Town.

Because of this Badge of Trust, we share it with owners who are willing to work with us and have remarkable accommodation. 

Unfortunately, choosing remarkability is not that easy. Why? Because the final judge is the very critical guest who paid to stay and have earned the right to review your home.

These guests come with high expectations. If your home fails at the first booking it will be uphill to recover. 

When we choose, the owner and/or the home, incorrectly we could lose our SuperHost status. Therefore, we must be supercritical before a holiday home is added to our portfolio.

Guests who book and see our SuperHost badge know:

  1. Superhosts are experienced hosts who provide a shining example for other hosts, and extraordinary experiences for their guests.
  2. When we reached Superhost status, a SuperHost badge automatically appears on our listing and profile to help guests identify us.
  3. Airbnb checks Superhosts’ activity four times a year, to ensure that the program highlights the people who are most dedicated to providing outstanding hospitality.

In other words, SuperHosts attract more business because of established trust. This overcomes the lack of trust you have when you list your home from ground-zero. It takes time and lower rates to attract guests when you are new and competing with the masses out there.

I have said it:

We choose our owners and homes very carefully. 

We are a team working together and the sky’s the limit. And there is nothing like reading reviews from happy guests. Wait. You’ll see. It’s fun to bank good money while everyone is happy!

Read more on criteria to become SuperHosts.

 

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Many owners want CapeHolidays to manage their accommodation in Cape Town, Simonstown etc, list it with Airbnb and other; the problem is they may wonder if their home will make the grade. Some owners may have an inflated perception of value and expect the ultimate; obviously, when our knowledge of the market does not meet the owner’s expectations we sit with unnecessary conflict. It’s therefore not only the accommodation but includes qualifying the owner.

  1. You can do our free qualifying quiz (here) on your own and get an instant report today.
  2. You send us the best photos of your place. It can be cellphone photos. But it must show everything; the good and the not so good. As long as it’s everything.
  3. Our interest is in remarkable accommodation. Guests must be able to see classiness when they view your staged and professional photos. See FAQs for photos and staging.
  4. Old poorly maintained homes will not make it. Note: Guests are seriously critical.
  5. Remarkable accommodation with great entertainment, pool, beach location, romantic setting, etc, quality easier because guests pay a premium to stay in a house with a pool.
  6. The owner must qualify as well. We establish this by meeting with the owner and understanding her expectations. What incomes she expects against how flexible her rules are and if it is reasonable.

Read more here on how Agency.CapeHolidays.info does business getting 4.9 out of 5-star reviews every time.

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This is not the question you should ask CapeHolidays. We suggest you read what our guests and owner have to say about us.

  1. See what our Airbnb guest said about our Cape Town Accommodation here.
  2. We are SuperHosts because we do well. See the criteria for SuperHosts here. See the above link to see our SuperHost badge.
  3. We are not driven to be the biggest or largest Accommodation Agency in Cape Town. Our only drive is to be the best. This mindset is critical for our peace of mind and our homeowners and 1000s of guests.
  4. Why would more than 50 owners in and around Cape Town allow us to manage their accommodation? We must be doing something right. 
  5. Why would we be in this business from 2009 if we were to not trustworthy?
  6. Why would owners recommend us if we were not remarkable? See this redacted email we received from an owner wanting an Airbnb accommodation agent in Simonstown.

I hope you don’t mind but I was given your details by Carol, who says that you look after and manage her house in Simonstown. We recently bought a house in Simons Town. We intend to let our the house via Airbnb or Booking.com and wanted to make contact with you to see whether you would be interested in managing it for us. Owner
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How to set prices on Airbnb?

Let’s start with what is maximise income?”

“It must be stressed that the concept ‘maximise income’ is a short way of saying; make the home profitable but never at all cost. Only within reason!” Experienced Airbnb Agent

Maximising income is quite simple if you follow a strategy that works. This means you should focus on occupancy and not setting high rates, and on getting more reviews (trust) and  eliminating all resistance to book . Read the FAQ (1) where I discuss high rates and time-to-action (demand).

To set prices on Airbnb it depends on the number of reviews we have and the established demand.

Assuming we list a new property with no reviews and the owner wants to maximise income annually; we go through the following with the owner:

  1. After we have qualified the accommodation as being remarkable we discuss the owner’s income expectations.
  2. It’s critical to know what annual income the owner expects (Read more here on why we  must  know this). 
  3. We use the owner’s annual income, plug it into our income calculator and see what seasonal Airbnb rates and occupancy are required to achieve it. We start off using 35% occupancy as a guide and we adjust the rates to try and achieve this owner income.  If we can generate the annual expected income at 35% occupancy  and the rates are very competitive we know we have a great opportunity to meet or exceed the owner income expectations during year one. If during year one, we need 40% occupancy or higher to achieve the owner’s income goal, we know this owner – agent relationship may not last very well. Either the owner should lower her expectations or we would decline.

Airbnb Pricing Strategy Philosophy Part 1 

Airbnb Seasonal Rate Calculator Part 2 

Case Study 1: Airbnb Annual Income Expectations: Simonstown Villa:  

Let’s consider the following email from a new owner with a lovely 4 bedroom accommodation in Simonstown. She would not be able to manage her home or market it. This is what she told me after I asked her for her annual income expectations:

New Owner

The financial data was as follows for the period May 2018 to June 2019 – 12 months. The loft room was booked for 191 nights at an average of 752 rand per night and generated 143697 rands for the year. The garden suite was booked for 181 nights and had an average nightly revenue of 1419 and generated 256921k for the year. Total revenue after booking sites costs was 400618k. New Owner

This is really an achievement. 

Agent CapeHolidays

Interesting. And your logic makes sense. Obviously we need to see the home. And I believe if it gets foolproof remarkable interior with lots of flexibility like 8 single beds (can be made in Kings), for example, then it should exceed our own expectations.

These are the homes we prefer.

Looking at the figures you shared  the owner is doing 50% occupancy  during the year for both properties. Excellent. And a good sign. This means even higher occupancy/rates during summer as winter is relatively dead. The average Airbnb occupancy for this area is much lower. Obviously ours are on average 20% higher and winners a lot higher. But it took about 12 months of building trust with each property to get there.

New Owner

I would consider this a benchmark to use and hopefully surpass as the entire house would now be available at time that we are not there, this obviously also depends on when we plan to use it too.

For now my view is that we should be able to add a further 200k to the value above. To answer your question we would expect to achieve a minimum of what has been achieved historically and add up to 100k on top of this after costs and achieve a gross 550k before your 20% costs. This is a view based on the data we have, I am sure you will have a view, please could you give us your opinion and experience.

Reasonable! Who would argue?

Agent CapeHolidays

Due to various issues (like meeting expectations) we only start off a new home if we can achieve the owner’s goal at 35% occupancy. This does not mean we will not try and beat it. But agreeing to a new house where 50% occupancy is required, to achieve the R550 000 goal, then we may disappoint you before we start. And that’s not fair on you. Agreeing at the  kickoff stage to higher occupancy  than what is our norm will cause pressure to maximising rates rather than  working on getting trust, and adjusting rates to address occupancy based on supply and demand during the first 12 months.[/su_highlight

I must say that I am confident we can achieve 50% and higher occupancy to meet and exceed R550 000 but why make a promise just to keep the owner happy? Why not rather exceed expectations after 12 months?

Our Motto

We don’t have to be the biggest accommodation agency in Cape Town or Simonstown! No. We only want to be the best!

This implies that we   can walk away; as we are not trying to win a deal at all costs. No.  We rather shake hands and walk. Ensuring we will always look the owner in the face knowing we did what was best for both parties.

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I just received this concern from an owner. Basically saying, how do I find my accommodation on Agency.CapeHolidays.Info searching Google?

cannotfindmyaccommodationongoogle

I just type Cape Holidays into my browser. Friends have done the same and have the same experience…i.e. they can’t find my house. I’m sure it is taking me to the old site then. But if so it is taking anyone entering Cape holidays there…this may affect the marketing of the house negatively.

My answer is not short but I’ll limit it as far as possible:

Thanks for your question or rather a concern.

Unfortunately, the way you search or friends search for a specific home, using Google, is no longer the way we try and market accommodation.

Let me also say that your inability to find your home as described  has a very limited effect on your occupancy. 

We operate like Pareto.

We had to learn to focus our attention where it really matters. It does not help we focus 95% of our efforts on something bringing in less than 5% return.

BTW. We are not in the business of leaving money on the table. As you know, there is no reason to  plod along a route that is not profitable, not easy, or without unnecessary investment in a loss while trying to conquer Google SEO. 

Today, our website is like a business card today. It’s a place where we share our listings but don’t expect any massive income or traffic from it.

The general competition by big powers like Google, Airbnb, Booking.com, TripAdvisor, and others are severe. And we have to decide which is the most effective and the less evil of the lot.

An accommodation-agency-website generates very little sales today. And those inquiries you get are not only not qualified they are poorly informed, and most tend to be cheapskates who are not familiar with Airbnb  Booking.com and others. If today and you are not familiar with Airbnb then I am skeptical if you can afford to stay with us. 

We do SEO but  Google rather wants us to pay them dear money to get attention . If you look at a search within Google you’ll see about 50% of the page is taken by Google ads.

Trying to win the search engine optimisation game is like a keen school boy trying to play Springbok rugby. Google wants you to play rugby but the dice is loaded in favour of Google. You are competing against Google’s money making goals. The more successful you are with free SEO the less successful is Google. And they are there to squash the daily living light out of you. 

When you pay Google Ads you get what you want and ask for. We can pay Google on your behalf. But we decided against it. Why?

 Google demands money irrespective of success. 

We have taken a conscious decision to let Airbnb and others pay Google. And they do advertise. And we benefit indirectly.

 With Airbnb, we also pay but it’s controlled. You pay only for a successful reservation. The same for other listings sites.  

We have focused our attention since Airbnb took over and Google started aggressively selling their adverts, on marketing via listings sites (Airbnb etc). And using our website as a business card.

Today we are professionals at it with a success record we can be proud of. Like being SuperHosts managing more than 50 Cape Town Airbnb properties an achieving between 20% and 50% higher occupancy than the norm. 

Therefore searching for accommodation and finding Agency.CapeHolidays.Info is not really how we any longer try and market your home or any home for that matter. Any enquiry we get from our site is a bonus. 

If you want to share your home with friends it’s better visit Agency.CapeHolidays.Info find your home and send your friends a link to your listing (Link here https://agency.capeholidays.info/listings/5-bedrooms-accommodation-simonstown/)

BTW if you search the following you’ll see your home in 11 spot.

Have a look at all the Google ads and other stuff Google adds to make this more and more difficult to market via SEO – as you indirectly suggested.

Search via Google for Queens Villa Simonstown.

 

PS. With your home running at such high occupancy shows we are doing it right. And next year with all the additional reviews it will do even better. This house is and will be a mass success. But we cannot not focus too much (any) attention on completing with Google.

P.P.S. We prefer to find ways to focus on identifying 20% of any drivers  bring us 80% income. Today Airbnb brings us more than 90% of our reservations. Not only is the process simple, and reliable it also brings the best out in guests. Airbnb guests are a different breed than guests from agency websites. This is because of social profiles populated with reviews from hosts where they stayed.

This was a great and important question to ask but any Accommodation Agency should be open to new ways and criticisms from owners. And we welcome it. 👍 

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FAQ's About Airbnb (4)

New owners are concerned, initially, with the daily rates we set. 

Set the Airbnb rates high and I am happy. Rates are my measure of success!” 

For example, I got this email from a new owner, after we notified him of his second booking. 

I would have expected the going rate to be higher late in November….but I know you guys know what you are doing.

Although he says we know what we do, he is concerned. Correctly so. 

And most owners, initially, feel the same way. Only high rates will ease their minds. But after they realise we are stacking snow, hand upon hand, building trust they get the idea

Who can stop a snowball of trust?

Eventually, they happily bank a lot of money as the trust-snowball gets momentum and picks up speed.  

Patience is the name of the game. We must crawl before we walk. 

Unfortunately, rates are not based on fact. 

It’s based on the time for guests to take action (speed to book or lack thereof – more below), the level of trust you established (reviews for example), perception etc. 

At the moment your new house has no reviews and therefore no trust. No guest will take action (book your home) without an incentive. 

Why Would An Airbnb Guest Be Your Guinea Pig? 

Guests do not book willy nilly. They base their decisions on the ratings by other guests – positive reviews, Superhost status. Do they like the features, the photos, and the rates? There are more, like cancelation policies, etc. 

You can have it all but with no reviews, your home will come second when compared to similar homes with many reviews.

Therefore, you really don’t have much of a choice but to make it more attractive and your only ally – competitive rates. 

This means you can bring guests to take action faster with rates you may perceive as uncomfortable

At ground zero you are buying reviews. You are paying a price to get trust. 

Our only aim is to focus on achieving higher annual income. This will change your mindset. You now focus on the long term. One solid hand of snow at a time. 

Let’s talk time/speed …. 

The issue with maximizing rates, in isolation, is it ignores time-to-take-action – speed at which you get or don’t get bookings (more below) . High rates are useless if over time you get no bookings. 

Consider the “slower and faster” time to take action scenario:

  1. Let’s say you set high rates and after two weeks you have no bookings. Well, you have nothing to bank and have no possible reviews to build trust. This is slow and useless. And you end up like the rest who try to make money with Airbnb. 
  2. Let’s say you set a rate and get a booking for 28 days within a week, then another few bookings. Fast. 

Use Feedback From Time-To-Action! 

We are getting feedback from both above. 

  1. The first one we know we are wasting our time. Zero money. Zero reviews. No launch. 
  2. With the second option, we know people are interested and the snowball is being packed. By getting bookings so quickly we are going to get many reviews quickly. Trust. Even if the rates do not meet our expectations. 

Action speeds up, due to high demand, we can conclude:

Our Airbnb rates are too low and we can now increase. If we cannot increase now we will increase the rates for the same time next year. Slowly over time, as we collect more reviews, increase occupancy we tweak the rates upwards. And the owner is happy. 

If demand slows down we start all over again by reducing rates until guests start taking action faster. And slowly work our way up again. 

On the other hand; if you are focusing on high rates you may impress your neigbours but not your bank manager.  

Allow us to do what we do best; focus on time to take action, get bookings and reviews and accumulate. Based on these multipliers we will get better than competitive rates. Why? As we build trust the time to take action reduces (higher demand) and due to demand, we increase the rates. Over time the tortoise wins the race. 

Patience is the game now. 

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When you list your home it has  ZERO trustability ; no reviews and no bookings. 

More on the topic
Why Should I List With You If I can Do Airbnb
What do we provide for the commission we take?

But, when we list your home, under our Flag – CapeHolidays, your home is seen as a SuperHost home immediately. Our GOODWILL becomes yours.

To be SuperHosts:

We must maintain a 4.8 star rating with positive reviews (more on criteria).  Something we have achieved:

Superhosts CapeHolidays

As you can see we score 4.9 out 5 for every of the nearly 600 guests who reviewed us. Designed for success from 2009. 

For this reason, we are SuperHosts and very proud of it (see our profile at Airbnb). 

CapeHolidays SuperHosts

Obviously, we can, with confidence, say we are a successful professional Airbnb Agency in Cape Town.

Because of this Badge of Trust, we share it with owners who are willing to work with us and have remarkable accommodation. 

Unfortunately, choosing remarkability is not that easy. Why? Because the final judge is the very critical guest who paid to stay and have earned the right to review your home.

These guests come with high expectations. If your home fails at the first booking it will be uphill to recover. 

When we choose, the owner and/or the home, incorrectly we could lose our SuperHost status. Therefore, we must be supercritical before a holiday home is added to our portfolio.

Guests who book and see our SuperHost badge know:

  1. Superhosts are experienced hosts who provide a shining example for other hosts, and extraordinary experiences for their guests.
  2. When we reached Superhost status, a SuperHost badge automatically appears on our listing and profile to help guests identify us.
  3. Airbnb checks Superhosts’ activity four times a year, to ensure that the program highlights the people who are most dedicated to providing outstanding hospitality.

In other words, SuperHosts attract more business because of established trust. This overcomes the lack of trust you have when you list your home from ground-zero. It takes time and lower rates to attract guests when you are new and competing with the masses out there.

I have said it:

We choose our owners and homes very carefully. 

We are a team working together and the sky’s the limit. And there is nothing like reading reviews from happy guests. Wait. You’ll see. It’s fun to bank good money while everyone is happy!

Read more on criteria to become SuperHosts.

 

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Many owners want CapeHolidays to manage their accommodation in Cape Town, Simonstown etc, list it with Airbnb and other; the problem is they may wonder if their home will make the grade. Some owners may have an inflated perception of value and expect the ultimate; obviously, when our knowledge of the market does not meet the owner’s expectations we sit with unnecessary conflict. It’s therefore not only the accommodation but includes qualifying the owner.

  1. You can do our free qualifying quiz (here) on your own and get an instant report today.
  2. You send us the best photos of your place. It can be cellphone photos. But it must show everything; the good and the not so good. As long as it’s everything.
  3. Our interest is in remarkable accommodation. Guests must be able to see classiness when they view your staged and professional photos. See FAQs for photos and staging.
  4. Old poorly maintained homes will not make it. Note: Guests are seriously critical.
  5. Remarkable accommodation with great entertainment, pool, beach location, romantic setting, etc, quality easier because guests pay a premium to stay in a house with a pool.
  6. The owner must qualify as well. We establish this by meeting with the owner and understanding her expectations. What incomes she expects against how flexible her rules are and if it is reasonable.

Read more here on how Agency.CapeHolidays.info does business getting 4.9 out of 5-star reviews every time.

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All Airbnb guests should be reviewed fairly, firmly and truthfully by hosts.

Nothing else and nothing less.

We are all nice people with a twist. Some twists are not pleasant. Therefore being nice when we have to write an honest negative review is not easy. But it must be done. 

Unfortunately, when we  give the guests a dishonest positive review we defy the objective of building trust.  Future hosts depend on an honest review from previous hosts. You depend on it. 

As they say,

“what goes around comes around”. 

We have had a case where 4 guys booked into a home with 4 great reviews. They were proper con artists and had parties every night. The last night they had [arranged?] a  break-in . This puts the owner on the spot and he does not want a bad review with comments about a break-in. And then the hosts either not review they guys or shake hands and agree to share only positive stuff. 

Well. We did not. We said they are not recommended. And we blocked them. 

BTW: These guests never laid a complaint with Airbnb or the police. Who would not complain after a break-in? Odd. 

And we expect our owners who manage to give us the truth as we know you want us to only send you good guys. 

When you review a guest consider the following criteria:

  • Overall experience. Overall, how the guest?
  • Cleanliness. Did the guest leave the place in a reasonable state?
  • Communication. How well did they communicate before and during the stay? 
  • Check-in. How well did they adhere to check-in procedure? 
  • House rules: how well did they follow the house rules?

 

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FAQs: T&Cs | Rules | Protection (2)

Many owners want CapeHolidays to manage their accommodation in Cape Town, Simonstown etc, list it with Airbnb and other; the problem is they may wonder if their home will make the grade. Some owners may have an inflated perception of value and expect the ultimate; obviously, when our knowledge of the market does not meet the owner’s expectations we sit with unnecessary conflict. It’s therefore not only the accommodation but includes qualifying the owner.

  1. You can do our free qualifying quiz (here) on your own and get an instant report today.
  2. You send us the best photos of your place. It can be cellphone photos. But it must show everything; the good and the not so good. As long as it’s everything.
  3. Our interest is in remarkable accommodation. Guests must be able to see classiness when they view your staged and professional photos. See FAQs for photos and staging.
  4. Old poorly maintained homes will not make it. Note: Guests are seriously critical.
  5. Remarkable accommodation with great entertainment, pool, beach location, romantic setting, etc, quality easier because guests pay a premium to stay in a house with a pool.
  6. The owner must qualify as well. We establish this by meeting with the owner and understanding her expectations. What incomes she expects against how flexible her rules are and if it is reasonable.

Read more here on how Agency.CapeHolidays.info does business getting 4.9 out of 5-star reviews every time.

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This is not the question you should ask CapeHolidays. We suggest you read what our guests and owner have to say about us.

  1. See what our Airbnb guest said about our Cape Town Accommodation here.
  2. We are SuperHosts because we do well. See the criteria for SuperHosts here. See the above link to see our SuperHost badge.
  3. We are not driven to be the biggest or largest Accommodation Agency in Cape Town. Our only drive is to be the best. This mindset is critical for our peace of mind and our homeowners and 1000s of guests.
  4. Why would more than 50 owners in and around Cape Town allow us to manage their accommodation? We must be doing something right. 
  5. Why would we be in this business from 2009 if we were to not trustworthy?
  6. Why would owners recommend us if we were not remarkable? See this redacted email we received from an owner wanting an Airbnb accommodation agent in Simonstown.

I hope you don’t mind but I was given your details by Carol, who says that you look after and manage her house in Simonstown. We recently bought a house in Simons Town. We intend to let our the house via Airbnb or Booking.com and wanted to make contact with you to see whether you would be interested in managing it for us. Owner
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Management FAQs (2)

We have compiled an extensive Airbnb Manager Operating Manual.

This manual is a guideline and not limited in any way. As we identify other relevant manager tasks we will update these tasks. The extensive manual with manager tasks is available for owners who agreed to our T&Cs and Agency.CapeHolidays Managers. It should be read with the house rules, house manual, and domestic responsibilities.

Owner Only Protected Area

This content is password-protected. Ask for password on your mobile via WhatsApp Me HERE! OR try +828702004 Then please verify with your password to unlock the content.

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When you list your home it has  ZERO trustability ; no reviews and no bookings. 

More on the topic
Why Should I List With You If I can Do Airbnb
What do we provide for the commission we take?

But, when we list your home, under our Flag – CapeHolidays, your home is seen as a SuperHost home immediately. Our GOODWILL becomes yours.

To be SuperHosts:

We must maintain a 4.8 star rating with positive reviews (more on criteria).  Something we have achieved:

Superhosts CapeHolidays

As you can see we score 4.9 out 5 for every of the nearly 600 guests who reviewed us. Designed for success from 2009. 

For this reason, we are SuperHosts and very proud of it (see our profile at Airbnb). 

CapeHolidays SuperHosts

Obviously, we can, with confidence, say we are a successful professional Airbnb Agency in Cape Town.

Because of this Badge of Trust, we share it with owners who are willing to work with us and have remarkable accommodation. 

Unfortunately, choosing remarkability is not that easy. Why? Because the final judge is the very critical guest who paid to stay and have earned the right to review your home.

These guests come with high expectations. If your home fails at the first booking it will be uphill to recover. 

When we choose, the owner and/or the home, incorrectly we could lose our SuperHost status. Therefore, we must be supercritical before a holiday home is added to our portfolio.

Guests who book and see our SuperHost badge know:

  1. Superhosts are experienced hosts who provide a shining example for other hosts, and extraordinary experiences for their guests.
  2. When we reached Superhost status, a SuperHost badge automatically appears on our listing and profile to help guests identify us.
  3. Airbnb checks Superhosts’ activity four times a year, to ensure that the program highlights the people who are most dedicated to providing outstanding hospitality.

In other words, SuperHosts attract more business because of established trust. This overcomes the lack of trust you have when you list your home from ground-zero. It takes time and lower rates to attract guests when you are new and competing with the masses out there.

I have said it:

We choose our owners and homes very carefully. 

We are a team working together and the sky’s the limit. And there is nothing like reading reviews from happy guests. Wait. You’ll see. It’s fun to bank good money while everyone is happy!

Read more on criteria to become SuperHosts.

 

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School Holiday Owners (3)

When you list your home it has  ZERO trustability ; no reviews and no bookings. 

More on the topic
Why Should I List With You If I can Do Airbnb
What do we provide for the commission we take?

But, when we list your home, under our Flag – CapeHolidays, your home is seen as a SuperHost home immediately. Our GOODWILL becomes yours.

To be SuperHosts:

We must maintain a 4.8 star rating with positive reviews (more on criteria).  Something we have achieved:

Superhosts CapeHolidays

As you can see we score 4.9 out 5 for every of the nearly 600 guests who reviewed us. Designed for success from 2009. 

For this reason, we are SuperHosts and very proud of it (see our profile at Airbnb). 

CapeHolidays SuperHosts

Obviously, we can, with confidence, say we are a successful professional Airbnb Agency in Cape Town.

Because of this Badge of Trust, we share it with owners who are willing to work with us and have remarkable accommodation. 

Unfortunately, choosing remarkability is not that easy. Why? Because the final judge is the very critical guest who paid to stay and have earned the right to review your home.

These guests come with high expectations. If your home fails at the first booking it will be uphill to recover. 

When we choose, the owner and/or the home, incorrectly we could lose our SuperHost status. Therefore, we must be supercritical before a holiday home is added to our portfolio.

Guests who book and see our SuperHost badge know:

  1. Superhosts are experienced hosts who provide a shining example for other hosts, and extraordinary experiences for their guests.
  2. When we reached Superhost status, a SuperHost badge automatically appears on our listing and profile to help guests identify us.
  3. Airbnb checks Superhosts’ activity four times a year, to ensure that the program highlights the people who are most dedicated to providing outstanding hospitality.

In other words, SuperHosts attract more business because of established trust. This overcomes the lack of trust you have when you list your home from ground-zero. It takes time and lower rates to attract guests when you are new and competing with the masses out there.

I have said it:

We choose our owners and homes very carefully. 

We are a team working together and the sky’s the limit. And there is nothing like reading reviews from happy guests. Wait. You’ll see. It’s fun to bank good money while everyone is happy!

Read more on criteria to become SuperHosts.

 

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Many owners want CapeHolidays to manage their accommodation in Cape Town, Simonstown etc, list it with Airbnb and other; the problem is they may wonder if their home will make the grade. Some owners may have an inflated perception of value and expect the ultimate; obviously, when our knowledge of the market does not meet the owner’s expectations we sit with unnecessary conflict. It’s therefore not only the accommodation but includes qualifying the owner.

  1. You can do our free qualifying quiz (here) on your own and get an instant report today.
  2. You send us the best photos of your place. It can be cellphone photos. But it must show everything; the good and the not so good. As long as it’s everything.
  3. Our interest is in remarkable accommodation. Guests must be able to see classiness when they view your staged and professional photos. See FAQs for photos and staging.
  4. Old poorly maintained homes will not make it. Note: Guests are seriously critical.
  5. Remarkable accommodation with great entertainment, pool, beach location, romantic setting, etc, quality easier because guests pay a premium to stay in a house with a pool.
  6. The owner must qualify as well. We establish this by meeting with the owner and understanding her expectations. What incomes she expects against how flexible her rules are and if it is reasonable.

Read more here on how Agency.CapeHolidays.info does business getting 4.9 out of 5-star reviews every time.

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This is not the question you should ask CapeHolidays. We suggest you read what our guests and owner have to say about us.

  1. See what our Airbnb guest said about our Cape Town Accommodation here.
  2. We are SuperHosts because we do well. See the criteria for SuperHosts here. See the above link to see our SuperHost badge.
  3. We are not driven to be the biggest or largest Accommodation Agency in Cape Town. Our only drive is to be the best. This mindset is critical for our peace of mind and our homeowners and 1000s of guests.
  4. Why would more than 50 owners in and around Cape Town allow us to manage their accommodation? We must be doing something right. 
  5. Why would we be in this business from 2009 if we were to not trustworthy?
  6. Why would owners recommend us if we were not remarkable? See this redacted email we received from an owner wanting an Airbnb accommodation agent in Simonstown.

I hope you don’t mind but I was given your details by Carol, who says that you look after and manage her house in Simonstown. We recently bought a house in Simons Town. We intend to let our the house via Airbnb or Booking.com and wanted to make contact with you to see whether you would be interested in managing it for us. Owner
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All FAQs: Home Owner (8)

We have compiled an extensive Airbnb Manager Operating Manual.

This manual is a guideline and not limited in any way. As we identify other relevant manager tasks we will update these tasks. The extensive manual with manager tasks is available for owners who agreed to our T&Cs and Agency.CapeHolidays Managers. It should be read with the house rules, house manual, and domestic responsibilities.

Owner Only Protected Area

This content is password-protected. Ask for password on your mobile via WhatsApp Me HERE! OR try +828702004 Then please verify with your password to unlock the content.

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New owners are concerned, initially, with the daily rates we set. 

Set the Airbnb rates high and I am happy. Rates are my measure of success!” 

For example, I got this email from a new owner, after we notified him of his second booking. 

I would have expected the going rate to be higher late in November….but I know you guys know what you are doing.

Although he says we know what we do, he is concerned. Correctly so. 

And most owners, initially, feel the same way. Only high rates will ease their minds. But after they realise we are stacking snow, hand upon hand, building trust they get the idea

Who can stop a snowball of trust?

Eventually, they happily bank a lot of money as the trust-snowball gets momentum and picks up speed.  

Patience is the name of the game. We must crawl before we walk. 

Unfortunately, rates are not based on fact. 

It’s based on the time for guests to take action (speed to book or lack thereof – more below), the level of trust you established (reviews for example), perception etc. 

At the moment your new house has no reviews and therefore no trust. No guest will take action (book your home) without an incentive. 

Why Would An Airbnb Guest Be Your Guinea Pig? 

Guests do not book willy nilly. They base their decisions on the ratings by other guests – positive reviews, Superhost status. Do they like the features, the photos, and the rates? There are more, like cancelation policies, etc. 

You can have it all but with no reviews, your home will come second when compared to similar homes with many reviews.

Therefore, you really don’t have much of a choice but to make it more attractive and your only ally – competitive rates. 

This means you can bring guests to take action faster with rates you may perceive as uncomfortable

At ground zero you are buying reviews. You are paying a price to get trust. 

Our only aim is to focus on achieving higher annual income. This will change your mindset. You now focus on the long term. One solid hand of snow at a time. 

Let’s talk time/speed …. 

The issue with maximizing rates, in isolation, is it ignores time-to-take-action – speed at which you get or don’t get bookings (more below) . High rates are useless if over time you get no bookings. 

Consider the “slower and faster” time to take action scenario:

  1. Let’s say you set high rates and after two weeks you have no bookings. Well, you have nothing to bank and have no possible reviews to build trust. This is slow and useless. And you end up like the rest who try to make money with Airbnb. 
  2. Let’s say you set a rate and get a booking for 28 days within a week, then another few bookings. Fast. 

Use Feedback From Time-To-Action! 

We are getting feedback from both above. 

  1. The first one we know we are wasting our time. Zero money. Zero reviews. No launch. 
  2. With the second option, we know people are interested and the snowball is being packed. By getting bookings so quickly we are going to get many reviews quickly. Trust. Even if the rates do not meet our expectations. 

Action speeds up, due to high demand, we can conclude:

Our Airbnb rates are too low and we can now increase. If we cannot increase now we will increase the rates for the same time next year. Slowly over time, as we collect more reviews, increase occupancy we tweak the rates upwards. And the owner is happy. 

If demand slows down we start all over again by reducing rates until guests start taking action faster. And slowly work our way up again. 

On the other hand; if you are focusing on high rates you may impress your neigbours but not your bank manager.  

Allow us to do what we do best; focus on time to take action, get bookings and reviews and accumulate. Based on these multipliers we will get better than competitive rates. Why? As we build trust the time to take action reduces (higher demand) and due to demand, we increase the rates. Over time the tortoise wins the race. 

Patience is the game now. 

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When you list your home it has  ZERO trustability ; no reviews and no bookings. 

More on the topic
Why Should I List With You If I can Do Airbnb
What do we provide for the commission we take?

But, when we list your home, under our Flag – CapeHolidays, your home is seen as a SuperHost home immediately. Our GOODWILL becomes yours.

To be SuperHosts:

We must maintain a 4.8 star rating with positive reviews (more on criteria).  Something we have achieved:

Superhosts CapeHolidays

As you can see we score 4.9 out 5 for every of the nearly 600 guests who reviewed us. Designed for success from 2009. 

For this reason, we are SuperHosts and very proud of it (see our profile at Airbnb). 

CapeHolidays SuperHosts

Obviously, we can, with confidence, say we are a successful professional Airbnb Agency in Cape Town.

Because of this Badge of Trust, we share it with owners who are willing to work with us and have remarkable accommodation. 

Unfortunately, choosing remarkability is not that easy. Why? Because the final judge is the very critical guest who paid to stay and have earned the right to review your home.

These guests come with high expectations. If your home fails at the first booking it will be uphill to recover. 

When we choose, the owner and/or the home, incorrectly we could lose our SuperHost status. Therefore, we must be supercritical before a holiday home is added to our portfolio.

Guests who book and see our SuperHost badge know:

  1. Superhosts are experienced hosts who provide a shining example for other hosts, and extraordinary experiences for their guests.
  2. When we reached Superhost status, a SuperHost badge automatically appears on our listing and profile to help guests identify us.
  3. Airbnb checks Superhosts’ activity four times a year, to ensure that the program highlights the people who are most dedicated to providing outstanding hospitality.

In other words, SuperHosts attract more business because of established trust. This overcomes the lack of trust you have when you list your home from ground-zero. It takes time and lower rates to attract guests when you are new and competing with the masses out there.

I have said it:

We choose our owners and homes very carefully. 

We are a team working together and the sky’s the limit. And there is nothing like reading reviews from happy guests. Wait. You’ll see. It’s fun to bank good money while everyone is happy!

Read more on criteria to become SuperHosts.

 

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Many owners want CapeHolidays to manage their accommodation in Cape Town, Simonstown etc, list it with Airbnb and other; the problem is they may wonder if their home will make the grade. Some owners may have an inflated perception of value and expect the ultimate; obviously, when our knowledge of the market does not meet the owner’s expectations we sit with unnecessary conflict. It’s therefore not only the accommodation but includes qualifying the owner.

  1. You can do our free qualifying quiz (here) on your own and get an instant report today.
  2. You send us the best photos of your place. It can be cellphone photos. But it must show everything; the good and the not so good. As long as it’s everything.
  3. Our interest is in remarkable accommodation. Guests must be able to see classiness when they view your staged and professional photos. See FAQs for photos and staging.
  4. Old poorly maintained homes will not make it. Note: Guests are seriously critical.
  5. Remarkable accommodation with great entertainment, pool, beach location, romantic setting, etc, quality easier because guests pay a premium to stay in a house with a pool.
  6. The owner must qualify as well. We establish this by meeting with the owner and understanding her expectations. What incomes she expects against how flexible her rules are and if it is reasonable.

Read more here on how Agency.CapeHolidays.info does business getting 4.9 out of 5-star reviews every time.

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This is not the question you should ask CapeHolidays. We suggest you read what our guests and owner have to say about us.

  1. See what our Airbnb guest said about our Cape Town Accommodation here.
  2. We are SuperHosts because we do well. See the criteria for SuperHosts here. See the above link to see our SuperHost badge.
  3. We are not driven to be the biggest or largest Accommodation Agency in Cape Town. Our only drive is to be the best. This mindset is critical for our peace of mind and our homeowners and 1000s of guests.
  4. Why would more than 50 owners in and around Cape Town allow us to manage their accommodation? We must be doing something right. 
  5. Why would we be in this business from 2009 if we were to not trustworthy?
  6. Why would owners recommend us if we were not remarkable? See this redacted email we received from an owner wanting an Airbnb accommodation agent in Simonstown.

I hope you don’t mind but I was given your details by Carol, who says that you look after and manage her house in Simonstown. We recently bought a house in Simons Town. We intend to let our the house via Airbnb or Booking.com and wanted to make contact with you to see whether you would be interested in managing it for us. Owner
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How to set prices on Airbnb?

Let’s start with what is maximise income?”

“It must be stressed that the concept ‘maximise income’ is a short way of saying; make the home profitable but never at all cost. Only within reason!” Experienced Airbnb Agent

Maximising income is quite simple if you follow a strategy that works. This means you should focus on occupancy and not setting high rates, and on getting more reviews (trust) and  eliminating all resistance to book . Read the FAQ (1) where I discuss high rates and time-to-action (demand).

To set prices on Airbnb it depends on the number of reviews we have and the established demand.

Assuming we list a new property with no reviews and the owner wants to maximise income annually; we go through the following with the owner:

  1. After we have qualified the accommodation as being remarkable we discuss the owner’s income expectations.
  2. It’s critical to know what annual income the owner expects (Read more here on why we  must  know this). 
  3. We use the owner’s annual income, plug it into our income calculator and see what seasonal Airbnb rates and occupancy are required to achieve it. We start off using 35% occupancy as a guide and we adjust the rates to try and achieve this owner income.  If we can generate the annual expected income at 35% occupancy  and the rates are very competitive we know we have a great opportunity to meet or exceed the owner income expectations during year one. If during year one, we need 40% occupancy or higher to achieve the owner’s income goal, we know this owner – agent relationship may not last very well. Either the owner should lower her expectations or we would decline.

Airbnb Pricing Strategy Philosophy Part 1 

Airbnb Seasonal Rate Calculator Part 2 

Case Study 1: Airbnb Annual Income Expectations: Simonstown Villa:  

Let’s consider the following email from a new owner with a lovely 4 bedroom accommodation in Simonstown. She would not be able to manage her home or market it. This is what she told me after I asked her for her annual income expectations:

New Owner

The financial data was as follows for the period May 2018 to June 2019 – 12 months. The loft room was booked for 191 nights at an average of 752 rand per night and generated 143697 rands for the year. The garden suite was booked for 181 nights and had an average nightly revenue of 1419 and generated 256921k for the year. Total revenue after booking sites costs was 400618k. New Owner

This is really an achievement. 

Agent CapeHolidays

Interesting. And your logic makes sense. Obviously we need to see the home. And I believe if it gets foolproof remarkable interior with lots of flexibility like 8 single beds (can be made in Kings), for example, then it should exceed our own expectations.

These are the homes we prefer.

Looking at the figures you shared  the owner is doing 50% occupancy  during the year for both properties. Excellent. And a good sign. This means even higher occupancy/rates during summer as winter is relatively dead. The average Airbnb occupancy for this area is much lower. Obviously ours are on average 20% higher and winners a lot higher. But it took about 12 months of building trust with each property to get there.

New Owner

I would consider this a benchmark to use and hopefully surpass as the entire house would now be available at time that we are not there, this obviously also depends on when we plan to use it too.

For now my view is that we should be able to add a further 200k to the value above. To answer your question we would expect to achieve a minimum of what has been achieved historically and add up to 100k on top of this after costs and achieve a gross 550k before your 20% costs. This is a view based on the data we have, I am sure you will have a view, please could you give us your opinion and experience.

Reasonable! Who would argue?

Agent CapeHolidays

Due to various issues (like meeting expectations) we only start off a new home if we can achieve the owner’s goal at 35% occupancy. This does not mean we will not try and beat it. But agreeing to a new house where 50% occupancy is required, to achieve the R550 000 goal, then we may disappoint you before we start. And that’s not fair on you. Agreeing at the  kickoff stage to higher occupancy  than what is our norm will cause pressure to maximising rates rather than  working on getting trust, and adjusting rates to address occupancy based on supply and demand during the first 12 months.[/su_highlight

I must say that I am confident we can achieve 50% and higher occupancy to meet and exceed R550 000 but why make a promise just to keep the owner happy? Why not rather exceed expectations after 12 months?

Our Motto

We don’t have to be the biggest accommodation agency in Cape Town or Simonstown! No. We only want to be the best!

This implies that we   can walk away; as we are not trying to win a deal at all costs. No.  We rather shake hands and walk. Ensuring we will always look the owner in the face knowing we did what was best for both parties.

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All Airbnb guests should be reviewed fairly, firmly and truthfully by hosts.

Nothing else and nothing less.

We are all nice people with a twist. Some twists are not pleasant. Therefore being nice when we have to write an honest negative review is not easy. But it must be done. 

Unfortunately, when we  give the guests a dishonest positive review we defy the objective of building trust.  Future hosts depend on an honest review from previous hosts. You depend on it. 

As they say,

“what goes around comes around”. 

We have had a case where 4 guys booked into a home with 4 great reviews. They were proper con artists and had parties every night. The last night they had [arranged?] a  break-in . This puts the owner on the spot and he does not want a bad review with comments about a break-in. And then the hosts either not review they guys or shake hands and agree to share only positive stuff. 

Well. We did not. We said they are not recommended. And we blocked them. 

BTW: These guests never laid a complaint with Airbnb or the police. Who would not complain after a break-in? Odd. 

And we expect our owners who manage to give us the truth as we know you want us to only send you good guys. 

When you review a guest consider the following criteria:

  • Overall experience. Overall, how the guest?
  • Cleanliness. Did the guest leave the place in a reasonable state?
  • Communication. How well did they communicate before and during the stay? 
  • Check-in. How well did they adhere to check-in procedure? 
  • House rules: how well did they follow the house rules?

 

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I just received this concern from an owner. Basically saying, how do I find my accommodation on Agency.CapeHolidays.Info searching Google?

cannotfindmyaccommodationongoogle

I just type Cape Holidays into my browser. Friends have done the same and have the same experience…i.e. they can’t find my house. I’m sure it is taking me to the old site then. But if so it is taking anyone entering Cape holidays there…this may affect the marketing of the house negatively.

My answer is not short but I’ll limit it as far as possible:

Thanks for your question or rather a concern.

Unfortunately, the way you search or friends search for a specific home, using Google, is no longer the way we try and market accommodation.

Let me also say that your inability to find your home as described  has a very limited effect on your occupancy. 

We operate like Pareto.

We had to learn to focus our attention where it really matters. It does not help we focus 95% of our efforts on something bringing in less than 5% return.

BTW. We are not in the business of leaving money on the table. As you know, there is no reason to  plod along a route that is not profitable, not easy, or without unnecessary investment in a loss while trying to conquer Google SEO. 

Today, our website is like a business card today. It’s a place where we share our listings but don’t expect any massive income or traffic from it.

The general competition by big powers like Google, Airbnb, Booking.com, TripAdvisor, and others are severe. And we have to decide which is the most effective and the less evil of the lot.

An accommodation-agency-website generates very little sales today. And those inquiries you get are not only not qualified they are poorly informed, and most tend to be cheapskates who are not familiar with Airbnb  Booking.com and others. If today and you are not familiar with Airbnb then I am skeptical if you can afford to stay with us. 

We do SEO but  Google rather wants us to pay them dear money to get attention . If you look at a search within Google you’ll see about 50% of the page is taken by Google ads.

Trying to win the search engine optimisation game is like a keen school boy trying to play Springbok rugby. Google wants you to play rugby but the dice is loaded in favour of Google. You are competing against Google’s money making goals. The more successful you are with free SEO the less successful is Google. And they are there to squash the daily living light out of you. 

When you pay Google Ads you get what you want and ask for. We can pay Google on your behalf. But we decided against it. Why?

 Google demands money irrespective of success. 

We have taken a conscious decision to let Airbnb and others pay Google. And they do advertise. And we benefit indirectly.

 With Airbnb, we also pay but it’s controlled. You pay only for a successful reservation. The same for other listings sites.  

We have focused our attention since Airbnb took over and Google started aggressively selling their adverts, on marketing via listings sites (Airbnb etc). And using our website as a business card.

Today we are professionals at it with a success record we can be proud of. Like being SuperHosts managing more than 50 Cape Town Airbnb properties an achieving between 20% and 50% higher occupancy than the norm. 

Therefore searching for accommodation and finding Agency.CapeHolidays.Info is not really how we any longer try and market your home or any home for that matter. Any enquiry we get from our site is a bonus. 

If you want to share your home with friends it’s better visit Agency.CapeHolidays.Info find your home and send your friends a link to your listing (Link here https://agency.capeholidays.info/listings/5-bedrooms-accommodation-simonstown/)

BTW if you search the following you’ll see your home in 11 spot.

Have a look at all the Google ads and other stuff Google adds to make this more and more difficult to market via SEO – as you indirectly suggested.

Search via Google for Queens Villa Simonstown.

 

PS. With your home running at such high occupancy shows we are doing it right. And next year with all the additional reviews it will do even better. This house is and will be a mass success. But we cannot not focus too much (any) attention on completing with Google.

P.P.S. We prefer to find ways to focus on identifying 20% of any drivers  bring us 80% income. Today Airbnb brings us more than 90% of our reservations. Not only is the process simple, and reliable it also brings the best out in guests. Airbnb guests are a different breed than guests from agency websites. This is because of social profiles populated with reviews from hosts where they stayed.

This was a great and important question to ask but any Accommodation Agency should be open to new ways and criticisms from owners. And we welcome it. 👍 

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